Industry-focused GTM A Guide for Microsoft Dynamics 365 Business Central Partners
Your ultimate guide to crafting high-converting go-to-market strategies tailored to four high-potential industries
Olga Generalova
Rethinking Opportunity Generation: Why GYDE365-Qualify Is the Missing Link for Dynamics 365 Partners
At its core, GYDE365-Qualify is a self-service, online estimation tool that lets prospects complete a short business requirements questionnaire, typically in just a couple of … Weiterlesen
GTM Summit London 2025: Insights and Inspiration
For the first time as Companial the formerly well known QBShare events took place under the new brand – now as Companial Connect. All Companial … Weiterlesen
Companial SofTalk: Going to Market as a Microsoft Partner
In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of … Weiterlesen
Five steps to lead generation success as a Microsoft Dynamics 365 Business Central partner
In today’s competitive business landscape, effective lead generation has become a critical focus for companies striving to grow their customer base and drive sales. Here … Weiterlesen
Seamless Co-Selling: Microsoft’s Trusted Methodology for Next-Level Customer Engagement
In this article, we’ll delve into a tried-and-tested customer engagement solution for Partners: Microsoft Customer Engagement Methodology, or MCEM for short.
Selling power: six steps to crafting a unique value proposition for your business
In essence, a value proposition is about delivering a clear message – through your sales and marketing channels of choice – which encapsulates the unique … Weiterlesen
Cloud Ascent and more ways of leveraging intent to identify high propensity prospects for your marketing and sales
In this article, we explore how Microsoft Partners delivering Business Applications for SMBs can effectively find and convert customers in an era when business transformation … Weiterlesen
Co-branding with Microsoft: six ways to enhance your go-to-market content
As a Microsoft Partner there are multiple benefits to your business when you co-brand communications with the tech giant, from boosting your presence in a … Weiterlesen
Go large with go-to-market: how to leverage your Microsoft partnership to accelerate new customer adds
In this blog, we’ll explore five ways you can turn your partnership with Microsoft into a clear competitive advantage; making sure your go-to-market strategy goes … Weiterlesen
What is a go-to-market strategy and why every Microsoft partner should have one
In this article, we’ll take a helicopter view of what GTM strategy is for digital transformation companies and ERP solution providers/resellers.
Account-based Marketing for Microsoft Dynamics partners
20th November, 2025 | Learn how high-performing teams are using ABM + AI to drive measurable revenue, unify Sales & Marketing, and engage high-value accounts.