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Unlock New Market Opportunities with Microsoft Business Central

Why adding Business Central to your ERP portfolio can be a game-changer for both you and your customers.

Friday, December 6, 2024
Reading time: 4 minutes

As a seasoned ERP provider, you’ve built a successful business by helping your customers implement solutions that meet their operational needs. But the ERP landscape is evolving rapidly, and staying ahead means offering solutions that are future-proof, flexible, and scalable. Enter Microsoft Dynamics 365 Business Central—a comprehensive cloud-based ERP solution designed specifically for small and mid-sized businesses (SMBs). Offering Business Central to your customers will unlock new market opportunities for you, positioning your business as a leader in cloud-based ERP solutions while giving your customers the tools they need to succeed.

Why Business Central is a Game-Changer for Your Business

By adding Business Central to your ERP portfolio, you immediately diversify your offering with a solution that integrates seamlessly with the Microsoft systems your clients already trust. This is of significant value for your customers, particularly those using Microsoft 365, who will benefit from the seamless flow of data between Business Central and tools like Outlook, Excel, and Teams. For you as a reseller, this integration is a powerful selling point that sets Business Central apart from other ERP solutions.

Business Central is designed to scale with your customers, offering flexibility to meet their unique needs. This makes it easier for you to serve a broader range of SMBs; from those just starting to scale to larger companies with more complex needs. With 90% of businesses worldwide classified as SMBs, and the European ERP market expected to grow 15%+ between 2025 and 2028 to reach €14.6 B (Statista Market Insight), the potential to capture new customers is immense.

Benefits for Your Customers

For your customers, Business Central is a single, integrated platform that connects their finance, sales, service, and operations teams. This end-to-end visibility eliminates data silos and helps businesses make better, faster decisions. With AI-powered insights, real-time data, and customizable dashboards, your customers will gain the ability to streamline operations, reduce errors, and optimize performance. Features like automated bank reconciliation and AI-driven cash-flow forecasting help businesses stay on top of their finances without manual intervention.

Moreover, Business Central’s adaptability means that your customers can start small and grow into the full capabilities of the solution. Whether they need basic financial management or more advanced capabilities like supply chain management or manufacturing, Business Central offers a modular, scalable solution that grows with your client.

Seize the Opportunity

By offering Business Central, you’re not only opening doors to new customers but also deepening relationships with existing ones. As more businesses move to the cloud, Business Central positions you as a forward-thinking provider capable of delivering modern, AI-driven solutions that meet the demands of today’s market. Don’t miss the chance to expand your offerings and lead in the fast-growing cloud ERP space.

Discover how our guided program can help you start your Microsoft Dynamics Business Central practice and Accelerate your Growth.

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