Business Central / Sales & Marketing

Take The Lead

Accelerate your business by scaling up your lead nurturing activities.

There’s no business without leads. It’s common sense, but it can be challenging to focus on your pipeline whilst still managing and serving your existing customer base to the best of your ability. The Take The Lead program serves you with well-nurtured leads to help you to achieve growth 

The goal is not to provide you with leads, the goal is to acquire new business.

That’s why The Take The Lead program doesn’t just give you a spreadsheet of contacts, but instead provides you with Sales Qualified Leads (SQL). Here is what defines a Sales Qualified Lead:

1. Careful matching

The lead meets your sweet spot criteria (defined as first step in the program) and is exclusively offered to you.

2. Active nurturing

The lead is approached and nurtured through a combination of online campaigns and ‘old-school’ cold-calling effort.

3. Local approach

Within the process we target and contact the lead in their own local language through our dedicated and local sales representatives.


Participation in the Take the Lead program is an investment that will pay off fast. In most cases, winning one deal achieves a positive return on investment.

Are you a Companial member and interested in participating in this program?

Do you want to join our community of ambitious Dynamics and Power Platform resellers? 

The Take The Lead program is currently available in Spain, the United Kingdom, the Netherlands, and the DACH region. In terms of product scope, the program focuses on leads for Dynamics Business Central and Sales and Marketing. If you are looking for participation options outside of this scope we are always happy to discuss possibilities.

“Finding the right leads is a massive time-consuming activity; we can use that time much better to help and support our customers. We got well-qualified leads that we could close faster than we were used to.”

Eddie Huizinga Owner of Agiliq