Webinars

GTM Connect Masterclasses

Brought to you by the GoToMarket hub, this series of online masterclasses is designed to help you accelerate your marketing and sales efforts and help you grow your business.

The GoToMarket business growth hub is a Companial-led initiative delivered in partnership with Microsoft. The key goal of the initiative is to provide Companial members with a business growth support service designed to accelerate members’ new customer acquisition efforts, drive growth in the Microsoft Business Applications (BA) product space, and fully utilize the Microsoft GTM support available for partners.

The masterclasses will feature speakers from Companial, Microsoft, Go-to-market Alliance and our partners’.


This masterclass series is hosted by Companial’s GoToMarket hub and is open to all business development, marketing and sales representatives at our members’ organizations.

The Power of Partnerships: the Ecosystem-led Approach to Growth

28th March, 2025

2:00 PM CET

Online

English

Register

Mastering Your Go-To-Market Strategy: A Roadmap for Microsoft Partners

29th May, 2025

2:00 PM CET

Online

English

Register

Register to learn from these four masterclasses:

  • The Power of Partnerships: the Ecosystem-led Approach to Growth
    March 28, 2025 Learn how forming a few strong partnerships can significantly enhance your go-to-market (GTM) strategy. This masterclass will delve into the benefits of nurturing business ecosystems, from accessing invaluable partner data to achieving better global market entries. Discover how joint efforts can help companies of all sizes market their services more efficiently and innovate without overinvesting in costly new product features. Join us for an insightful session designed for business leaders, marketing professionals, and anyone looking to leverage partnerships for sustainable growth.
  • Mastering Your Go-To-Market Strategy: A Roadmap for Microsoft Partners
    May 29, 2025 In a world with more than 350 billion small to medium businesses, standing out in the digital innovation and ERP solution space is a challenging endeavor. Join us for an insightful session where we will explore the essentials of crafting an effective go-to-market (GTM) strategy tailored for Microsoft partners. Learn how to navigate fierce competition, identify your target market, and leverage Microsoft's resources to achieve business success.
  • Navigating Audiences: Buyer Personas, Segmentation, and Marketing Lists
    August 4, 2025 Understanding your audience is crucial for effective marketing. Join us for an informative session on "Navigating Audiences," where we'll delve into the art and science of creating buyer personas, segmenting your audience, and building targeted marketing lists. Learn how to tailor your marketing efforts to reach the right people with the right message at the right time. This event is ideal for marketing professionals, business owners, and anyone looking to enhance their marketing strategies and drive business growth.
  • Building Effective Lead Generation Campaigns
    October 6, 2025 This session will delve into proven strategies to identify and target your ideal customer profile, create compelling content, and utilize digital marketing tools and platforms to build effective lead generation campaigns. We will also explore various campaign channels, such as email marketing, social media, SEO, and PPC, and discuss best practices for optimizing your campaigns. Whether you're a seasoned marketer or just starting, this webinar will provide valuable insights to enhance your lead generation efforts.

The registrations are now open for the 28th March and the 29th May masterclasses. The registrations for the 4th August and 6th October masterclasses open soon!

Olga Generalova
Últimas entradas de Olga Generalova (ver todo)

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GoToMarket

A business growth hub empowering Companial’s members to drive customer acquisition by enhancing sales and marketing effectiveness.

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