With this post we open up the key findings from the feedback our partners shared with us in the annual partner satisfaction survey recently, also sharing our plans for how to further enhance our collaboration. We believe that being fully transparent with you – our partners – builds trust and motivates you to eagerly be a part of co-creating better experiences, firstly by sharing your expectations and feedback.
You could go straight to the resolutions part, or you could let us briefly walk you through the key findings from the feedback you provided, which explain the “why” behind our decisions and the direction we are heading.
Key highlights of the Companial partner satisfaction survey
Participation: 230 of our existing partners from 26 countries shared their views with us. We’ve read every line of your feedback, pulled the key insights which were discussed across different levels of the organization, and now we are ready to act on them.
Satisfaction with the overall experience with Companial: On the given scale of 1 to 5 (with 5 being the best possible experience), 78% of respondents rated their experience at 4 or 5, giving us an overall rating of 4.03 out of 5, which is a solid evaluation, but still giving us room to better meet and exceed our partners’ expectations.
Satisfaction by major touchpoints (membership service): To better understand how smooth our partners’ experience is in the major touchpoints of the licensing membership service, we asked partners to evaluate the responsiveness, problem-solving skills and ability to provide guidance of their partner success manager, the information service, and their experience with handling operational queries.
Satisfaction ratings in all of the touchpoints covered reached the score of 4 and above and fluctuated between 4.0 and 4.3 (on the same scale of 1 to 5).
Likelihood of recommending Companial services to others (Net Promoter Score): To gain a greater sense of partner loyalty, we asked partners how likely they are to recommend Companial services to others. This led us to better understand how successful we are in earning partners’ hearts and turning them into true ambassadors of our services (and this army is truly large – over 45% of all responding partners fall into the promoters group), how many of them are satisfied, thus neutrals, and how many of the partners might not have had all expectations fully met yet and need more of our attention.
Following the classical NPS calculation model (applied scale from 0 to 10), the NPS reached 31, which falls in the ‘good’ NPS range according to the NPS model.
Potential areas to drive even more value for our partners: When asked about what we should consider doing differently to better meet your expectations, partners raised the following major topics. In a nutshell, our partners would appreciate:
The strengths of the partner experience with Companial: We were positively overwhelmed by the number of warm comments our partners shared with us when asked what they appreciate most in the way we serve them. This gives us strong inspiration and motivation to further strive to deliver the great value and outstanding experience to our partners.
If you would recommend us, what reason would you give? What do you appreciate most in your collaboration with us?
Partners also assessed how much they feel Companial company values are exposed in the way we serve them. In partners’ perceptions, Companial is strongly seen as a CARING and OWNING organization, also significantly, yet slightly less, as CREATING and bringing JOY to partners.
Partner challenges and opportunities
When asked about the biggest challenges and opportunities our partners see in the market looking forward, there were four clear, predominant topics identified in the partner feedback:
- Migration to the cloud (driving cloud-first organizational change and transferring the SaaS model to the customer; ensuring stable cashflow from subscription-based business; migrating on-prem and more complex multi-country clients to the cloud)
- Human resourcing challenges that limit capacity and growth (strongly understaffed; hard to find skilled people)
- Understanding Microsoft strategy and adapting to changes and the new Microsoft Partner Program
- Demand generation in the cloud setup (getting more customers excited about the cloud; how to drive sales and marketing and generate leads and scale for the cloud)
Our resolutions and next steps
After analyzing our partners’ feedback, we’ve generated valuable insights that have given us a clear direction on where we can improve the overall experience for our partners. Below is a list that details our priority areas and initiatives that have been started:
Thank you once again for providing your honest feedback, it really does make a difference!