Blog |

Business Central

The Partner’s Dilemma: Existing Projects vs. Growth

Tuesday, December 10, 2024
Reading time: 5 minutes

As a Microsoft Dynamics 365 Business Central Partner, your mission is clear: attract new customers, deliver exceptional solutions, and grow your business. But if you’ve been in this space long enough, you know that the path to success isn’t always straightforward. Many partners face a persistent struggle to balance growth and deliver existing projects.

The Challenges You Face:

  1. Complex Customer Demands: Every industry operates differently, with unique processes and workflows. Some clients in wholesale & distribution, manufacturing, retail, and professional services expect tailored solutions that solve their specific challenges. Meeting these demands often requires customized development, driving up project costs and stretching timelines. Meanwhile, some customers want a standard solution. This makes it hard to tailor offers to meet both their needs.
  2. Time-Consuming Implementations: The promise of Business Central is speed and agility, but delivering on that promise can be daunting. Configuring solutions, troubleshooting issues, and training end-users often take longer than expected. This leads to delayed go-lives and frustrated customers.
  3. Pressure to Stand Out: With more partners competing for the same customers, differentiation is no longer optional—it’s essential. Offering something unique that resonates with potential clients is a constant challenge.
  4. Resource Bottlenecks: Whether you’re a smaller partner or part of a larger team, the reality is the same: resources are finite. Customizing Business Central for every customer puts pressure on your team, limits your capacity, and prevents you from taking on new projects.
  5. Missed Revenue Opportunities: Every delay in implementation or inability to meet customer needs represents lost revenue—not just from that client, but from potential referrals and future projects.

Does this sound familiar? If so, you’re not alone. Many partners face the same challenges. The good news? There’s a better way to work.

Up to now, you have been...

  • Chasing leads but struggling to convert them because potential clients either need solutions tailored to their industries or want everything standardized, making it hard for you to offer both. Without a clear differentiator, your proposals get lost in the noise of competing bids.
  • When you do land a customer, the real challenge begins. Your team spends weeks—or months—configuring Business Central to match the client’s specific requirements. Each customization comes with risks: errors, unexpected costs, and project delays.
  • Frustrations mount on both sides. Your team feels stretched too thin, while customers grow impatient waiting for a solution they thought would be up and running quickly.
  • Meanwhile, new opportunities come knocking, but you hesitate. Can your team handle another complex project when the current ones are already consuming so much time and effort?

The result? You’re stuck in a cycle of slow growth, reactive problem-solving, and missed opportunities for scaling your business.

But you could...

  • Receive a lead from a retail business seeking better omnichannel management. Instead of starting from scratch, you confidently present Empowered Business Central’s pre-designed solution tailored specifically for their industry. The lead is impressed by your expertise and readiness, and the deal closes faster than you anticipated.
  • With Empowered Business Central handling standard industry features lifting, your team can focus on what sets you apart: developing your own unique IP that leverages your deep industry knowledge. This flexibility allows your development team to create niche solutions that further differentiate you from competitors. As a result, your team delivers greater value to clients, completing projects on time—often under budget. The client couldn’t be happier.
  • Your team, now freed from lengthy customization processes, has time to take on more clients. Projects move efficiently through the pipeline, and your business starts scaling without overwhelming your resources.
  • Best of all, your satisfied customers refer new business to you. Word spreads about how your solutions are industry-specific, fast to implement, and highly effective.

With Empowered Business Central, you move from struggling to meet demands to exceeding expectations. Your business becomes known for delivering high-value, industry-focused solutions quickly and efficiently.

The Empowered Business Central Advantage

Empowered Business Central is more than a pack of features — it’s designed to eliminate the obstacles slowing you down:

  • Industry-Focused Solutions: Tailored features for wholesale & distribution, manufacturing, retail, and professional services make it easy to meet customer demands without starting from scratch.
  • Accelerated Implementation: pre-set packages allow you to go live faster with fewer headaches.
  • Resource Optimization: Spend less time on customization and more time growing your business.
  • Competitive Differentiation: Offer something other partners can’t—a solution ready to meet your clients’ needs from day one.

Try Empowered Business Central with no commitment

With the Free Reseller License, you can experience Empowered Business Central for yourself. This exclusive offer, available only to Companial Partners, lets you:

  • Explore the software at no cost.
  • See how its features align with your customers’ needs.
  • Access resources and training to sell it effectively.
Request License

En savoir plus sur Business Central