Companial is delighted to announce today the official launch of the GoToMarket business growth hub, a Companial-led initiative delivered in ...
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Brought to you by the GoToMarket hub, this series of online masterclasses is designed to help you accelerate your marketing and sales efforts and help you grow your business.
The GoToMarket business growth hub is a Companial-led initiative delivered in partnership with Microsoft. The key goal of the initiative is to provide Companial members with a business growth support service designed to accelerate members’ new customer acquisition efforts, drive growth in the Microsoft Business Applications (BA) product space, and fully utilize the Microsoft GTM support available for partners.
The masterclasses will feature speakers from Companial, Microsoft, Go-to-market Alliance and our partners’.
This masterclass series is hosted by Companial’s GoToMarket hub and is open to all business development, marketing and sales representatives at our members’ organizations.
Register to learn from these four masterclasses:
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The Power of Partnerships: the Ecosystem-led Approach to Growth
March 28, 2025 Learn how forming a few strong partnerships can significantly enhance your go-to-market (GTM) strategy. This masterclass will delve into the benefits of nurturing business ecosystems, from accessing invaluable partner data to achieving better global market entries. Discover how joint efforts can help companies of all sizes market their services more efficiently and innovate without overinvesting in costly new product features. Join us for an insightful session designed for business leaders, marketing professionals, and anyone looking to leverage partnerships for sustainable growth. -
Mastering Your Go-To-Market Strategy: A Roadmap for Microsoft Partners
May 29, 2025 In a world with more than 350 billion small to medium businesses, standing out in the digital innovation and ERP solution space is a challenging endeavor. Join us for an insightful session where we will explore the essentials of crafting an effective go-to-market (GTM) strategy tailored for Microsoft partners. Learn how to navigate fierce competition, identify your target market, and leverage Microsoft's resources to achieve business success. -
Navigating Audiences: Buyer Personas, Segmentation, and Marketing Lists
August 4, 2025 Understanding your audience is crucial for effective marketing. Join us for an informative session on "Navigating Audiences," where we'll delve into the art and science of creating buyer personas, segmenting your audience, and building targeted marketing lists. Learn how to tailor your marketing efforts to reach the right people with the right message at the right time. This event is ideal for marketing professionals, business owners, and anyone looking to enhance their marketing strategies and drive business growth. -
Building Effective Lead Generation Campaigns
October 6, 2025 This session will delve into proven strategies to identify and target your ideal customer profile, create compelling content, and utilize digital marketing tools and platforms to build effective lead generation campaigns. We will also explore various campaign channels, such as email marketing, social media, SEO, and PPC, and discuss best practices for optimizing your campaigns. Whether you're a seasoned marketer or just starting, this webinar will provide valuable insights to enhance your lead generation efforts.
The registrations are now open for the 28th March and the 29th May masterclasses. The registrations for the 4th August and 6th October masterclasses open soon!
Senior Marketing Manager
Olga is a business growth strategist with nearly a decade of experience helping global, innovation-led organizations thrive in the crowded marketplaces. Her passion is building growth-oriented marketing and sales functions which jointly deliver measurable results and grow industry-leading technology brands at scale.
Olga is a business growth strategist with nearly a decade of experience helping global, innovation-led organizations thrive in the crowded marketplaces. Her passion is building growth-oriented marketing and sales functions which jointly deliver measurable results and grow industry-leading technology brands at scale.
Les derniers articles par Olga Generalova (tout voir)
- Seamless Co-Selling: Microsoft’s Trusted Methodology for Next-Level Customer Engagement - 16/01/2025
- Selling power: six steps to crafting a unique value proposition for your business - 13/01/2025
- Cloud Ascent and more ways of leveraging intent to identify high propensity prospects for your marketing and sales - 10/01/2025
En savoir plus sur Go-to-Market
GoToMarket
A business growth hub empowering Companial’s members to drive customer acquisition by enhancing sales and marketing effectiveness.
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Seamless Co-Selling: Microsoft’s Trusted Methodology for Next-Level Customer Engagement
In this article, we’ll delve into a tried-and-tested customer engagement solution for Partners: Microsoft Customer Engagement Methodology, or MCEM for ...
Lire la suite
Selling power: six steps to crafting a unique value proposition for your business
In essence, a value proposition is about delivering a clear message - through your sales and marketing channels of choice ...
Lire la suite
Cloud Ascent and more ways of leveraging intent to identify high propensity prospects for your marketing and sales
In this article, we explore how Microsoft Partners delivering Business Applications for SMBs can effectively find and convert customers in ...
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Co-branding with Microsoft: six ways to enhance your go-to-market content
As a Microsoft Partner there are multiple benefits to your business when you co-brand communications with the tech giant, from ...
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