Olga Generalova

In this article, we’ll delve into a tried-and-tested customer engagement solution for Partners: Microsoft Customer Engagement Methodology, or MCEM for short.

In essence, a value proposition is about delivering a clear message – through your sales and marketing channels of choice – which encapsulates the unique … Leggi tutto

In this article, we explore how Microsoft Partners delivering Business Applications for SMBs can effectively find and convert customers in an era when business transformation … Leggi tutto

As a Microsoft Partner there are multiple benefits to your business when you co-brand communications with the tech giant, from boosting your presence in a … Leggi tutto

In this blog, we’ll explore five ways you can turn your partnership with Microsoft into a clear competitive advantage; making sure your go-to-market strategy goes … Leggi tutto

In this article, we’ll take a helicopter view of what GTM strategy is for digital transformation companies and ERP solution providers/resellers.