Webinars

How your Sales & Marketing teams can leverage LinkedIn’s selling power to boost new customer acquisition

Did you know that LinkedIn drives over 80% of all B2B leads from social media? Yet, most sales and marketing teams aren’t using it effectively – leaving valuable opportunities on the table.
 
Too many teams are stuck in outdated LinkedIn habits – posting random content, sending cold DMs, and hoping for the best. The result?
 
  • 90% of LinkedIn posts get zero engagement
  • Connections that never turn into conversations
  • Lost deals to competitors who are more visible and trusted

Social Selling: The 5-Step Method to Drive Deals

30th June, 2025

3:00 PM CEST

Online

English

Register

Your customers don’t respond to cold calls or generic ads anymore. They research solutions, read content, and engage with trusted advisors before making decisions. If your sales and marketing teams aren’t building authority, engaging prospects, and leveraging social selling, you’re losing business to competitors who are. 

Sign up for Companial’s new crash course and learn how to sell smarter and market better on LinkedIn with Richard van der Blom, one of the top LinkedIn experts. This is a rare opportunity to get proven, insider strategies that global brands pay for – exclusively for Companial Advance and Premium members. 

You can register for all 5 sessions, or only the ones you’re interested in. We recommend to attend all 5 sessions for a comprehensive deep dive into the business growth opportunities presented by LinkedIn. 

Sessions

  • Building an Authority Brand on LinkedIn to Sell Smarter
  • The Winning Content & Engagement Strategy
  • Growing, Nurturing & Converting LinkedIn Communities – Turn your network into a pipeline of leads and partners.
    12th June, 3:00 PM CEST
  • Social Selling: The 5-Step Method to Drive Deals – A structured, repeatable process to book more meetings.
    30th June, 3:00 PM CEST
  • Optimizing LinkedIn Paid Campaigns for Maximum ROI – Maximize your budget and reach the right audience.
    10th July, 3:00 PM CEST

Presenter

Richard van der Blom, Founder and CEO of Just Connecting HUB

Richard van der Blom is the Founder and CEO of Just Connecting HUB, an internationally recognized agency delivering high-impact LinkedIn training and consultancy to elevate sales and marketing performance. Since 2010, Richard has trained +300,000 professionals and transformed the LinkedIn strategies of +1,000 companies globally, including industry leaders like Nestlé, Capgemini, InterSystems, Salesforce, AON, PwC, and others. A pioneer in Social Selling and LinkedIn strategy, Richard is the author of +600 insightful blogs and reports, attracting an impressive 25 million views each year. He is the creator of the LinkedIn Algorithm Insights Report, downloaded over 5 million times, which has become a go-to resource for businesses and individuals seeking to maximize their LinkedIn impact. Recognised by Forbes, Favikon and Business Insider, Richard plays a vital role in shaping industry standards and best practices. His expertise and dynamic speaking style have made him a sought-after keynote speaker worldwide, gracing stages in Austin, Boston, Buenos Aires, Marrakech, London, Paris, Dubai, Singapore, and beyond. Known for his actionable insights and practical approach, Richard is dedicated to helping businesses achieve measurable results on LinkedIn, fostering growth, visibility, and meaningful engagement across all levels of an organization.

Jan Willem Alphenaar, B2B Marketing & Sales Strategist

Jan Willem Alphenaar is a B2B marketing and sales strategist who helps organizations stay ahead by using LinkedIn and AI with zero fluff. With 300+ speaking engagements and 500+ organizations trained, he brings practical, high-impact insights to every session.

Rose Hes, Media Strategist and Employer Branding Manager

Rose Hes is a media strategist and employer branding manager. She has worked for LinkedIn in their EMEA headquarters for 4 years and have collaborated with 'Just Connecting' as a speaker and trainer over the past couple of years.

Recordings:

Companial Membership Partners can find the recordings of this webinar series on the Companial Academy. If you don't have an Academy account yet, you can register for free.


View recordings

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