Information Services

How we keep our partners informed and up-to-date with Microsoft

Navigating the vast and complex landscape of Microsoft Business Applications—including their features, updates, incentives, marketing assets, and certifications—can be overwhelming and can easily become a full-time job for your team. This knowledge, however, is essential for exceeding customer expectations, but finding a clear and efficient way to capitalize on it can be challenging.

To ensure your organization stays informed and focused, you must have a structured approach to digesting and disseminating information:

Collect: Build a team with deep expertise in Microsoft Business Applications. Actively engage with Microsoft through online communication channels, events, and industry networks, and secure regular meetings with regional and corporate executives to stay ahead of upcoming changes and strategies.
Process: Designate team members to thoroughly review and extract the most relevant data as new information becomes available. Categorize this information according to your organization’s focus areas, target audience, and strategic goals, to ensure they are easily accessible and actionable.
Share: Deliver the processed information in formats tailored to the preferences and needs of your team members (e.g., executive, sales & marketing, technical and operations roles). This approach ensures that everyone can easily digest and utilize the information in a way that best suits their roles and responsibilities.

As you can see, it’s easy to get lost inside Microsoft’s labyrinth of websites and documents about updates, incentives, marketing assets, certifications, and so on. That’s why Microsoft partners come to Companial to receive timely, reliable, and actionable information tailored to different roles in their organization, whether it’s for on-premises or cloud applications.

“Companial is my standard knowledge partner for a lot of things. Not only licenses but all the new possibilities within Microsoft Dynamics.”

Rob Sanders, Chief Commercial Officer, DycoTrade

How Companial Collects, Processes, and Shares Information

Companial is using the exact same method introduced above to collect data and turn it into simple and useful information for our partners.

We have built a team with 2000+ years of combined Microsoft Dynamics experience that actively engages with Microsoft through different channels. Being a Microsoft Inner Circle Partner 10 times in a row gives us access to closed executive circles to address the critical challenges our partners face and identify new opportunities for our exceptional community of Companial partners.

We continuously monitor, digest, and filter Microsoft updates to focus solely on those relevant to Dynamics. We simplify and translate this information into practical, easy-to-understand language, ensuring that partners clearly grasp the impact – without the usual Microsoft jargon.

We then share the information with our partners in different formats based on their communication preferences, content and urgency:

Urgent News:

Any news that requires immediate action from partners, such as changes to margins, prices, or incentives, is considered urgent. These updates are typically communicated through Viva Engage, email, newsletters, or LinkedIn posts, and are followed by a supplementary email, webinar, or eBook to provide additional information.

Our partner care team constantly monitors Microsoft updates and announcements and notifies our partners about important information on Yammer.

Educational information:

Educational information includes updates on new products, tips and tricks, certification training, and similar content. This information is typically delivered through pre-recorded videos, webinars, demo calls, eBooks, one-pagers, blog articles, and podcasts. You can access our curated library of resources via Plataan.tv, Partner Portal and Companial resources.

Click here to see the recordings of our “Dynamics 365 Updates” webcast series.

Staying up-to-date with Microsoft Dynamics products, providing clear guidance on current and upcoming features, and helping you navigate Microsoft’s marketing narrative to understand the real-life, applicable benefits is our goal.

Personalized guidance:

This usually happens in weekly one-on-one meetings with PSMs or in occasional workshops with PTSs or other relevant business or technical Companial experts.

Your Partner Success Manager will highlight what’s most relevant for your business, guide you through the ongoing changes in Microsoft Dynamics, and ensure that your specific questions are addressed.

Community events:

We also have community events, called Companial Connect, where we and our partners come together, on a global or regional capacity, to exchange ideas, experiences, latest news and updates. These events are excellent opportunities for partners to network and develop new ideas.

“In my experience, every employee at Companial understands the challenges of the Dynamics business. That's why we also buy our Azure and Office licenses through Companial. What I appreciate about Companial is the trusting cooperation with competent contacts who help me to develop my Dynamics business better. From license management to training and updates, I receive comprehensive and competent support. Companial provides us with reliable upgrades from old versions to the current version, along with good reporting and fair terms. Helps a lot!”

Klaus Fander CEO, Aareon RELion GmbH

Maximize Your Business Opportunities

As a Companial member, you’ll receive tailored, up-to-date, and actionable information designed to help you seize every business opportunity. Stay informed about essential events, programs, licensing updates, incentives, and Dynamics product developments—whether in the cloud or on-premises. We deliver this critical information in a way that suits your role within the organization, whether you're an executive, technical expert, sales professional, marketer, or product manager (ISV).