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gtm

Building an Irresistible Offering in a Crowded Business Central Market with Empowered BC

03/11/202503/11/2025 by Companial

Discover how Empowered Business Central helps Microsoft partners stand out in a competitive market by crafting compelling offerings that drive customer value and growth.

Categories Blog Tags empowered, gtm

Account-based marketing for Microsoft partners: how B2B buying has changed and what to do next

03/11/202503/11/2025 by Companial

Learn how B2B buying has changed and how Microsoft partners can use account-based marketing and AI to win more of the right customers.

Categories Blog Tags gtm

Industry-focused GTM A Guide for Microsoft Dynamics 365 Business Central Partners

03/09/202502/09/2025 by Olga Generalova

Your ultimate guide to crafting high-converting go-to-market strategies tailored to four high-potential industries

Categories E-books Tags bc, gtm

Rethinking Opportunity Generation: Why GYDE365-Qualify Is the Missing Link for Dynamics 365 Partners

06/08/202506/08/2025 by Olga Generalova

At its core, GYDE365-Qualify is a self-service, online estimation tool that lets prospects complete a short business requirements questionnaire, typically in just a couple of … Read more

Categories Blog Tags gtm

GTM Summit London 2025: Insights and Inspiration

14/07/202502/07/2025 by Olga Generalova

For the first time as Companial the formerly well known QBShare events took place under the new brand – now as Companial Connect. All Companial … Read more

Categories News Tags gtm

Companial SofTalk: Going to Market as a Microsoft Partner

26/05/202526/05/2025 by Olga Generalova

In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of … Read more

Categories Podcast Tags gtm

Companial launches a new membership service to help accelerate business growth for Dynamics partners

28/01/202527/01/2025 by Companial

Companial is delighted to announce today the official launch of the GoToMarket business growth hub, a Companial-led initiative delivered in partnership with Microsoft. The key … Read more

Categories News Tags global, gtm

GoToMarket

10/11/202520/01/2025 by Companial

A business growth hub empowering Companial’s members to drive customer acquisition by enhancing sales and marketing effectiveness.

Categories Knowledge hub Tags fast-track, global, gtm

Seamless Co-Selling: Microsoft’s Trusted Methodology for Next-Level Customer Engagement

30/01/202515/01/2025 by Olga Generalova

In this article, we’ll delve into a tried-and-tested customer engagement solution for Partners: Microsoft Customer Engagement Methodology, or MCEM for short.

Categories Blog Tags global, gtm

Selling power: six steps to crafting a unique value proposition for your business

30/01/202513/01/2025 by Olga Generalova

In essence, a value proposition is about delivering a clear message – through your sales and marketing channels of choice – which encapsulates the unique … Read more

Categories Blog Tags global, gtm

Cloud Ascent and more ways of leveraging intent to identify high propensity prospects for your marketing and sales

30/01/202510/01/2025 by Olga Generalova

In this article, we explore how Microsoft Partners delivering Business Applications for SMBs can effectively find and convert customers in an era when business transformation … Read more

Categories Blog Tags global, gtm

Co-branding with Microsoft: six ways to enhance your go-to-market content

30/01/202508/01/2025 by Olga Generalova

As a Microsoft Partner there are multiple benefits to your business when you co-brand communications with the tech giant, from boosting your presence in a … Read more

Categories Blog Tags global, gtm
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