Webinars

Companial GTM Connect masterclass: B2B Content That Actually Converts

Most Dynamics 365 partners are creating content – but much of it sounds the same. In today’s crowded market, buyers respond to content that is useful, practical, and human. 

Join a digital marketing expert Will Francis for a practical GTM Connect Masterclass and learn how to create content that builds trust, increases visibility, and generates more qualified opportunities. 

10th September 2026

14:00 – 15:00 CEST

Online

English

Register

Who Should Attend?

  • Marketing managers
  • Content creators
  • Business owners
  • Anyone responsible for demand generation and partner marketing within a Dynamics 365 business

What You'll Learn

  • Why traditional "brochure content" fails and what works instead.
  • How to create engaging short-form videos for LinkedIn and YouTube.
  • A simple content funnel that moves prospects from awareness to lead generation.
  • Practical ways to use AI tools such as Claude, Canva, and CapCut to create more content in less time.
  • How to repurpose one idea into multiple content formats.

Live Demos

See real examples of how to: 

  • Research content ideas with AI.
  • Turn a Dynamics 365 topic into videos, blogs, and social posts.
  • Create LinkedIn carousels in Canva.
  • Edit short-form videos in CapCut.

Presenter

Will Francis

Will Francis is a B2B marketing strategist, trainer, and content expert with more than 20 years of experience working with agencies, brands, and digital platforms. He is the Course Director for multiple CIM, AMA, and DMA marketing programs, hosts the Digital Marketing Institute's Ahead of the Game podcast, and trains thousands of marketers each year. A regular media contributor, Will helps businesses cut through digital marketing complexity with practical, actionable strategies that drive real results.

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