Webinars

Pricing in Action

Put pricing principles into practice with live, hands‑on exercises

This members‑exclusive online workshop builds directly on the Pricing Crash Course from GTM Connect and turns concepts into action through guided, real‑life case tasks.

We’ll dive into practical case studies of how companies have successfully boosted their revenue through strategic pricing, then move into interactive breakout rooms to apply those same tactics to real-world scenarios.

We will focus on two of the following three core pillars (tailored to your interests):

  • Value Communication: Articulating why you’re worth the price.
  • Product/Service Differentiation: Standing out in a crowded market.
  • Margin Sealing: Identifying and stopping “profit leaks.”

29th April or 18th May, 2026

14:00 - 15:30 CEST

Online

English

Register

Why you should attend:

  • Make pricing your strongest profit lever. Learn how small price changes drive outsized impact and how to operationalize that in your offers.
  • Move from theory to execution. We’ll practice price setting, discount governance, value communication, and innovation patterns on realistic scenarios.
  • Expert Coaching. The session is moderated by Krzysztof Szyszkiewicz, Partner at Valueships, a pricing consultancy for digital/SaaS and B2B companies.

Who should attend:

  • Marketing, sales, product, and leadership roles at Companial partners who want a practical, structured way to apply value based pricing and improve margin discipline.

Presenters

Krzysztof Szyszkiewicz, Partner at Valueships

Krzysztof helps digital companies (SaaS, e commerce, B2B) maximize revenue through modern pricing and monetization.

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