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Introduction of AI capabilities in Dynamics and Power Platform – what does it mean for partners’ business?

Wednesday, May 10, 2023
Reading time: 5 minutes

I’m incredibly excited about the new capabilities of AI, including the recent ones announced for Dynamics and Power Platform. In fact, I’m so excited that I’ve come up with the idea to generate a blog post using ChatGPT about the impact of these AI capabilities to Dynamics partners. It took me about 30 minutes of working with ChatGPT to come up with the blog post, which is provided below, but it was well worth it. Enjoy reading it. The potential of AI to transform the way we do business is enormous, and I can’t wait to see what new developments are just around the corner.

The introduction of AI capabilities like Copilot has significant implications for Dynamics and Power Platform partners. By leveraging cutting-edge technologies, partners can differentiate themselves in the market and provide even more value to their clients. This can translate into increased demand for Dynamics and Power Platform solutions, better competitive standing, new service opportunities, and streamlined operations. In this post, we’ll explore the key benefits for Dynamics and Power Platform partners from the recent introduction of AI capabilities in more detail.

1) AI capabilities make Dynamics and Power Platform more attractive to customers, boosting demand and competitive standing

The introduction of AI capabilities can make Dynamics and Power Platform more attractive to end customers, which is crucial for partners competing with other ERP, CRM, or low-code providers like SAP, NetSuite, Oracle, etc. Customers who may have previously considered other providers may now be drawn to Dynamics and Power Platform because of the advanced AI capabilities that are available out of the box. This increased demand can lead to more work for partners and, ultimately, increased revenue streams from the services they provide to their customers.

2) Increased demand for Dynamics and Power Platform solutions results in higher license resell revenues

Increased demand for Dynamics and Power Platform solutions in the market and better competitive standing can, in turn, lead to higher license resell revenues for partners. As customers increasingly choose Dynamics and Power Platform solutions, partners can expect to see a boost in their bottom line.

3) AI capabilities create new service opportunities for partners

While some of these AI-driven features may not require significant configuration by partners, this does not mean there are no new service opportunities. Partners can still provide valuable services such as training, consulting, and support to help customers get the most out of these features. Additionally, partners may find that the increased demand for Dynamics and Power Platform solutions leads to new business opportunities, such as customizing these solutions to meet specific customer needs or integrating them with other systems.

4) AI capabilities streamline partner operations and increase efficiency

The impact of AI capabilities in Dynamics and Power Platform goes beyond just increasing license resell revenues and driving new service opportunities. These tools can also help partners streamline their own operations, reducing the time and resources required to deliver solutions to clients. For example, Copilot can help partners to write code more efficiently and accurately, freeing developers to focus on more strategic work.

Of course, these are just a few possible impacts, and partners may experience other benefits as well. The key takeaway is that the introduction of AI capabilities in Dynamics and Power Platform has significant implications for partners. By embracing these technologies and staying ahead of the curve, partners can position themselves as leaders in the market and continue to drive digital transformation for their clients. Ultimately, the impact of AI capabilities in Dynamics and Power Platform can result in increased demand, higher license resell revenues, new service opportunities, and streamlined operations for partners.

If you have not yet seen what new AI capabilities have been introduced to Dynamics and Power Platform, here is the summary of top AI capabilities introduced in the 2023 release wave 1:

  • Copilot for Dynamics 365 and Copilot for Microsoft Power Platform: These features bring the power of next-generation AI capabilities and natural language processing to business processes. Copilot can be used to streamline processes such as audience research, content development, and customer engagement by providing AI-powered assistance and generating email content for faster customer replies.
  • Dynamics 365 Customer Insights: This feature enables marketers to use natural language capabilities in Copilot to query, group, and measure customer data, allowing them to discover hidden patterns. AI is used to help marketers identify the best audience for upcoming events and create a segment directly from the results.
  • Dynamics 365 Marketing: AI is used to enhance the query assist feature with generative capabilities, enabling marketers to accurately target customers using conversational, everyday language to quickly build targeted segments. AI is also used to generate content ideas, which helps to find inspiration and provide a starting point for copy when composing emails for audiences.
  • Dynamics 365 Sales: AI is used to automate the creation of follow-up tasks for sellers, saving them valuable time and avoiding tasks falling through the cracks. Copilot in Dynamics 365 Sales creates email content for faster customer replies and AI-generated meeting follow-ups that compile discussed topics. Updates also include a new manager insights dashboard for conversation intelligence.
  • Dynamics 365 Customer Service: AI is used in Dynamics 365 Customer Service to provide agents with real-time AI-powered assistance, helping them to resolve issues faster, handle cases more efficiently, and automate time-consuming tasks. This enables agents to focus on delivering high-quality service to their customers.
  • Dynamics 365 Supply Chain Management: AI is used to provide increased agility and resilience across the supply chain. The application of appropriate valuation methods and selected currencies can now account for inventories in multiple representations, helping to comply with local GAAP, internal management accounting, and IFRS principles.

Overall, AI is used in these capabilities to streamline processes, provide better insights, automate tasks, and provide real-time assistance. These capabilities enhance the end-to-end customer experience, modernize supply chain management, and accelerate development.

Source: Release wave 1 expands agility, automation, and innovation across Microsoft Dynamics 365 and Power Platform  

Linas Sneideris
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