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Unlocking industry-specific growth: a vertical approach to marketing for Dynamics 365 BC Partners

Wednesday, December 17, 2025
Reading time: 3 minutes

Today, technology leaders are constantly seeking new solutions to drive efficiency, cut costs, and stay ahead of the competition. Yet, the challenges they face are as diverse as the industries they operate in. Whether you’re serving professional services, manufacturing, retail, wholesale or other sectors, understanding the unique pain points and aspirations of your target market is the key to building successful go-to-market (GTM) strategies.

That’s where the new e-book, Industry-focused GTM: a guide for Microsoft Dynamics 365 Business Central partners, comes in. Drawing on exclusive research by Companial in partnership with GWI, this guide offers actionable insights for Dynamics partners looking to position their products and connect with buyers in four high-growth sectors.

Why Industry Focus Matters

The e-book highlights the challenges and needs of the technology leaders in SMBs across Europe in four sectors that show most propensity in digital transformation and, especially, ERP: retail, professional services, manufacturing and wholesale. Their concerns range from economic uncertainty and recruiting talent to leveraging automation and AI. The guide reveals that pain points differ significantly by industry, making tailored content and campaigns essential for meaningful engagement.

For example, professional services firms are navigating the shift to hybrid work and digital transformation, with leaders prioritizing operational efficiency and cybersecurity. Manufacturing companies, meanwhile, are focused on streamlining processes, managing supply chains, and scaling rapidly. Retailers are grappling with the disruption of e-commerce and the need for seamless customer experiences, while wholesalers are investing heavily in digital transformation to optimize supply chains and boost transparency.

Data-Driven Insights for Smarter Campaigns

What sets this guide apart is its data-backed approach. Each chapter dives deep into the demographics, challenges, and decision-making behaviors of executives in each sector. You’ll discover:
  • Key financial and operational challenges faced by tech leaders in each industry
  • Trends in digital transformation and AI adoption, including barriers and opportunities
  • What influences buying decisions, from expert recommendations to colleague referrals and analyst insights
  • Industry-specific tips and checklists for crafting compelling GTM campaigns

For instance, the guide shows that executives using Microsoft Dynamics 365 are more likely to seek new products and value efficiency, cost savings, and security. It also explores how personalized demos, trials, and targeted messaging can help overcome hesitancy and drive adoption.

Practical Strategies You Can Apply Today

Beyond the research, the e-book is packed with practical advice. You’ll find step-by-step guidance on building robust GTM strategies, communicating your value proposition, and tailoring product messaging by industry. The final chapter offers a campaign checklist and explores how to leverage your Microsoft partnership and Companial membership for maximum impact.

Some highlights include:

  • Building a robust GTM strategy: Pinpoint your market segment, develop a compelling value proposition, and define your ideal buyer profile.
  • Creating industry-focused messaging: Use sector-specific language, address unique pain points, and showcase relevant case studies.
  • Choosing the right channels: From LinkedIn and webinars to trade shows and analyst reports, learn where your audience is looking for solutions.
  • Maximizing partnerships: Discover how co-branding with Microsoft and tapping into Companial’s GoToMarket hub can accelerate your growth.

Ready to Dive Deeper?

If you’re a Dynamics 365 BC partner looking to elevate your marketing and sales efforts, this e-book is a must-read. It’s not just a collection of statistics – it’s a roadmap for connecting with buyers, solving real business problems, and driving digital transformation in the industries that matter most.

Curious about how to tailor your campaigns for professional services, manufacturing, retail, or wholesale? Want to see the actionable checklists and industry-specific messaging examples? Download the full guide and unlock the insights that can help you close more deals, faster.

If you are a Companial member, download the e-book now and start building smarter, more effective GTM campaigns for the verticals you target.  

Not a Companial member yet?

Access a preview of this e-book, focused on the Retail industry only. If you are considering Companial membership, please contact us to discuss your needs. 

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Olga Generalova
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