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Business Central

The GTM Campaign-in-a-box Series: Content for Your Industry-focused Marketing Campaigns

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If you are a Companial member looking to expand to new verticals or strengthen your brand awareness in the industries where you already have presence, fill out the form on this page to download the marketing content for Business Central that you can use to create and run marketing campaigns targeted at four major industries:

  • Retail
  • Manufacturing
  • Professional Services
  • Wholesale
Download campaign-in-a-box

The content was created using the Microsoft campaign-in-a-box (CiaB) model. This means that each CiaB contains a selection of marketing assets that can be used separately or together in an end-customer multi-touch marketing campaign, promoting your Business Central services.

Each of the new Companial CiaBs contains these assets:

  • 1 x Industry-focused BC eBook
  • 4 x LinkedIn ad banners
  • 2 x one-page infographics
  • 1 x promotional email HTML template

All of the above marketing assets are organized into 4 industry-specific CiaBs and designed to target ERP buyers in your target industry.

You can now download all CiaB assets in the editable PowerPoint format and personalize them as per instructions included with each asset. When personalizing the assets for your campaign, here are some examples of what you can add to adapt the content to your audience’s needs:

  • your company logo
  • your Microsoft Solution Partner logo
  • your unique value proposition
  • case study / success story
  • the list of clients you have served
  • client testimonials
  • content that demonstrates your knowledge of the industry and regional legislation

The key sources of information used in this CiaB series include Microsoft Scale Business Operations with AI Solution Play assets and “Industry-focused GTM: A Guide for Microsoft Dynamics 365 Business Central Partners” report by Companial and GWI.

We believe this new CiaB series is a great opportunity for Companial partners to strengthen their brand awareness and lead generation in the retail, manufacturing, professional services and retail sectors.

You can download your customizable industry-focused CiaB series by filling out the form on this page.

Please note that the content is available to Copmanial members only. If you are not yet a member, please get in touch with us to discuss how Campanial membership can benefit your business.

This content is delivered to you by Companial’s GoToMarket Hub – a service developed in partnership with Microsoft. Designed to support your customer acquisition efforts, the hub offers hands-on GTM consultancy, campaign execution support, access to Microsoft GTM benefits, a vibrant partner community, and a rich library of e-learning and enablement resources. It’s your go-to destination for building stronger go-to-market strategies and driving measurable growth. Learn more about the GoToMarket’s hub services.

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