Webinars

Positioning your practice for the AI era

From AI noise to trusted leadership: how Dynamics partners stand out now.

AI is everywhere but customers are overwhelmed. Many Microsoft Dynamics partners are struggling with the same questions:

  • How do we talk about AI without sounding generic or salesy?
  • How do we stand out when everyone claims to be “AI‑enabled”?
  • How do we show credibility before we have dozens of AI case studies?

In this Companial GTM Connect Masterclass, Elena Baeva will help you cut through the noise and position your practice confidently for the AI era.

22nd July, 2026

2:00 PM CEST

Online

English

Register

This session focuses on two practical aspects of AI positioning that top partners are already using:

1. Positioning your brand as a frontier firm

You’ll learn how leading partners evolve their positioning from “implementer” to trusted guide, a Frontier Firm that helps customers navigate uncertainty, change, and AI adoption with confidence.

We’ll cover:

  • What being a Frontier Firm really means (and what it doesn’t)
  • How to position AI as business value, not technology hype
  • How to evolve your messaging without overpromising or relying on immature use cases
  • Common positioning mistakes partners make when talking about AI

2. Using AI internally to strengthen your marketing

Credibility starts inside. Customers can tell when partners talk about AI but don’t actually use it.

In this part, you’ll explore how to use AI internally in marketing and GTM, not to be flashy, but to be more effective, consistent, and relevant.

We’ll discuss:

  • Practical ways partners use AI to support content, messaging, and campaigns
  • How internal AI usage strengthens your brand story externally

How to reflect AI maturity without turning marketing into a tech demo

What you’ll walk away with:

  • Practical guidance on positioning without hype or fear‑driven messaging
  • Ideas for using AI internally to reinforce credibility and consistency
  • Confidence to talk about AI in a way that resonates with your real buyers

Who it’s for:

This masterclass is designed for Microsoft partner leaders, marketing leads, and anyone responsible for positioning, messaging, or go‑to‑market, especially partners who want to move early without making risky promises.

Presenter

Elena Baeva, Founder of 365 Talent Portal, ex‑Microsoft, IAMCP International President

Elena has 20+ years helping Microsoft partners adapt to major platform shifts.

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