Dynamics partner GTM playbook: a simple framework into repeatable GTM wins

In this article, Sander Van Leeuwen, Marketing Manager for Central Europe, Companial, explores the GTM framework that was designed and tested during the Companial Partner Marketing Bootcamp on 19th March 2026, and can serve as the backbone of GTM strategy, planning and execution.

The framework treats each step of the GTM as a contract between marketing, sales, and presales: you simply define one ICP, one trigger, one angle, one offer, one primary channel, and one short timebox, and launch your campaign.

With this approach, depth beats breadth – especially for NAV→BC upgrade motions, W&D inventory plays, or PS project accounting. Use this as your blueprint for 28– and 42day GTM sprints that align message, offer, and channel against a concrete trigger in your installed base. Continue reading the full article in Partner Portal. 

Please note, the article is only available for Compaial members. If you are considering Companial membership, please get in touch to discuss how we can help.