When done right, dual-write integration transforms how project-driven organizations manage everything from resource planning to financial close, unifying the front‑office ...
Learn moreDynamics partner GTM playbook: a simple framework into repeatable GTM wins
Tuesday, March 31, 2026
Reading time: 2 minutes
In this article, Sander Van Leeuwen, Marketing Manager for Central Europe, Companial, explores the GTM framework that was designed and tested during the Companial Partner Marketing Bootcamp on 19th March 2026, and can serve as the backbone of GTM strategy, planning and execution.
The framework treats each step of the GTM as a contract between marketing, sales, and presales: you simply define one ICP, one trigger, one angle, one offer, one primary channel, and one short timebox, and launch your campaign.
With this approach, depth beats breadth – especially for NAV→BC upgrade motions, W&D inventory plays, or PS project accounting. Use this as your blueprint for 28– and 42day GTM sprints that align message, offer, and channel against a concrete trigger in your installed base. Continue reading the full article in Partner Portal.
Please note, the article is only available for Compaial members. If you are considering Companial membership, please get in touch to discuss how we can help.
This content is delivered to you by Companial’s GoToMarket Hub – a service developed in partnership with Microsoft. Designed to support your customer acquisition efforts, the hub offers hands-on GTM consultancy, campaign execution support, access to Microsoft GTM benefits, a vibrant partner community, and a rich library of e-learning and enablement resources. It’s your go-to destination for building stronger go-to-market strategies and driving measurable growth. Learn more about the GoToMarket’s hub services.
Marketing Manager, Mid Europe
From the very start at Companial, I have been inspired by the opportunity to work closely with our partners and support them in their daily challenges. As a passionate, ambitious, and innovative B2B marketer, I thrive on creating and innovating. With broad experience across the entire marketing and communication spectrum—ranging from telesales and online marketing to event planning, CRM, and sales—I enjoy bringing ideas to life and driving meaningful impact. I strongly believe that by combining our partners' unique industry expertise with the powerful solutions of Microsoft Business Applications—and my own marketing expertise—we can truly make a difference. Together, we are shaping the future of business automation within the SMB market, helping companies streamline their processes and achieve more.
From the very start at Companial, I have been inspired by the opportunity to work closely with our partners and support them in their daily challenges. As a passionate, ambitious, and innovative B2B marketer, I thrive on creating and innovating. With broad experience across the entire marketing and communication spectrum—ranging from telesales and online marketing to event planning, CRM, and sales—I enjoy bringing ideas to life and driving meaningful impact. I strongly believe that by combining our partners' unique industry expertise with the powerful solutions of Microsoft Business Applications—and my own marketing expertise—we can truly make a difference. Together, we are shaping the future of business automation within the SMB market, helping companies streamline their processes and achieve more.
Latest posts by Sander van Leeuwen (see all)
More blog posts
The EU AI Act and the necessity of formulating an internal AI policy
The EU AI Act quietly changes the rules of AI adoption in Europe. Not by slowing innovation, but by redefining ...
Learn more
EU AI Act Deadline of August 2nd
Get ready for the compliance milestone. Build AI literacy across teams with a practical starting point - program that helps ...
Learn more
Stop burning your best resources on unqualified leads
Discover how GYDE365 Qualify helps Microsoft Dynamics partners generate better‑qualified leads with fast, self‑service ERP cost estimates, licensing insights, and ...
Learn more
Where we take the Companial partner experience next
Key findings from this year’s research and outline the priority areas your feedback has helped us define - so we ...
Learn more
Optimizing Licensing Operations for Microsoft Dynamics Partners
Cut licensing complexity and scale your Microsoft Dynamics business with Companial.
Learn more