Knowledge hub

GoToMarket

A business growth hub empowering Companial’s members to drive customer acquisition by enhancing sales and marketing effectiveness.

The GoToMarket business growth hub is a Companial-led initiative delivered in partnership with Microsoft. The key goal of the initiative is to provide Companial members a business growth support and education service designed to accelerate members’ new customer acquisition efforts, enhance growth in the Microsoft Business Applications (BA) product space, and fully utilize Microsoft Go-to-market (GTM) support available for partners.

The educational materials used in the GoToMarket hub activities are developed in partnership with the Go-to-market Alliance.

Why choose Companial as your GTM support partner

If you’re a Companial partner, you already know that we work with companies dealing in modern ERP solutions, such as Microsoft BA. The companies we work with differ in sizes, revenues, and operate in different locations around the world. However, unsurprisingly, in today’s global economy they have a lot in common. One of those common things is a constant battle to win new business in complex markets that continue being disrupted by macroeconomic factors and the emerging AI-led technologies.

Customer acquisition has never been easy, but today marketing and sales teams are under an amounting pressure to drive growth. To help with this challenge, here at GoToMarket hub we have created a number of initiatives and programs, designed to help you:

  • Take your product to market faster.
  • Continuously generate sales-ready leads.
  • Grow your business and scale as a Microsoft Dynamics partner.

The GTM Partner support model: Inspire, Connect, Accelerate

The key GoToMarket programs (GTM Inspire, GTM Connect and GTM Accelerate) are designed to help you learn how to effectively build up and scale your marketing and sales, leverage your partnership with Microsoft in your lead generation campaigns, and utilize Microsoft’s GTM support available for partners – from co-branding and content for your lead generation campaigns to pre-sales and post-sales funded engagements.

GTM Inspire

If you are just starting your journey to accelerating new customer adds for your BA-based products/services, our GTM Inspire program is a great place to look for information on how to build and execute your GTM strategy from scratch. Within this program, we offer a self-service learning resource library consisting of specialist articles and training videos that Companial members can access via the Companial website and Partner portal.

The content of the program is designed for beginners to advanced marketers, sales reps and business development professionals. In our resource library, professionals of all levels will find useful marketing and sales tips along with links to the Microsoft GTM support tools for partners published on the GoToMarket Knowledge Hub page (this page), Information Hub on the Companial Partner Portal, and our GTM Academy Channel on the plataan.tv platform.

If you’re interested in learning more about what is GTM and how to build and execute an effective GTM strategy, here is the learning journey we’ve prepared for you:

If video is your preferred learning format, please join us in the series of short videos that explain how to navigate the Microsoft GTM marketing and sales resources, from co-branded ad banners to sales conversation guides. By watching these videos you will learn about the Microsoft GTM library which is an exclusive asset collection designed for organizations of all sizes—whether you’re a small reseller without a dedicated marketing team or a larger digital transformation organization boasting a full-fledged marketing department.

You can also bookmark this page – we’ll keep updating it with relevant GTM content. And if you are subscribed to GTM notifications on the Companial Partner Portal you’ll receive instant updates about new content.

 

GTM Connect

The GTM Connect program is designed for Companial members who have established business development functions and would like to join the global community of marketing and sales professionals within the Companial partner network, with a goal of optimizing and scaling their GTM practices.

The GTM Connect program is made of a series of events which partners will be able join online and in-person – with sessions ranging from webinars and specialized Q&A sessions to roundtables and workshops. All of our events will provide space for knowledge-sharing and interactive education moderated by Companial’s hosts and guest speakers from across our partner network.

Join the next webinar in:

  • 00Days
  • 00Hours
  • 00Minutes
  • 00Seconds

Recordings:

Companial Membership Partners can find the recordings of the webinar series on the Companial Academy. If you don't have an Academy account yet, you can register for free.


View recordings

 GTM Accelerate

The GTM Accelerate program is open to Companial Premium partners who are also Microsoft Solution Partners.

This program offers exclusive access to GTM accelerators and co-funded lead generation campaigns as well as 1:1 marketing and sales consultancy services across the GTM disciplines, provided by our consultants who are members of the Go-to-market Alliance.

Our GoToMarket learning materials are developed in partnership with Go-to-market Alliance.

GTM-SMSA: the key areas of growth built into the Inspire, Connect, Accelerate model

To help you build up and scale your growth function, here at GoToMarket hub we have designed a GTM Strategy, Marketing and Sales Alignment (GTM-SMSA) framework that can assist with all areas of growth.

The GTM-SMSA is a framework which spans your GTM strategy, marketing, pre-sales and post-sales activities, and offers support and advice in all of those areas.

To get a little taster of how we work on accelereating GTM for Companial partners, have a listen to our SoftTalk episode, where we chat about recipes for marketing success with Agne Kyteriene, Marketing Manager at Softera, a long-standing Microsoft and Companial partner based in Lithuania.
Companial SofTalk
Companial SofTalk

Companial SofTalk is a gateway to the world of technology and software insights. Through engaging podcast episodes, SofTalk provides a platform for in-depth discussions on a wide range of topics, with a special emphasis on the Microsoft Dynamics 365 ecosystem.

Each episode of SofTalk dives into the latest advancements, trends, and challenges within the technology and software industry. Listeners will gain valuable insights from industry experts, thought leaders, and practitioners who share their expertise and experiences, providing a comprehensive understanding of the ever-evolving tech lands

Going to Market as a Microsoft Partner
byCompanial

In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of B2B product marketing in the Microsoft ecosystem. Centered on Bankfeed, a Business Central add-on, the conversation explores traditional digital campaigns and Bankfeed’s pivot to partner-led marketing that transformed their strategy.From leveraging Microsoft Coop budgets to taking over the conference photo walls, the episode reveals how creativity, collaboration, and adaptability can drive results. It’s a behind-the-scenes look at how marketing and sales work in tandem, and how success often comes from empowering others—partners, developers, and even customers.This episode is a great listen for business development leaders, marketers and sales professionals navigating complex landscape of product marketing as a Microsoft Dynamics 365 partner.

GTM Strategy

GTM-SMSA starts with building a robust GTM strategy, including crafting an effective value proposition for your product or service and building strategic target lists for your marketing and sales.

Aligning Marketing and Sales Functions

Once you have got a GTM strategy in place, it should inform any marketing or sales initiative in order to get you closer to the business growth goals you have established. To achieve these goals, it‘s key to take the next step – align your marketing and sales functions. This will enable an effective customer journey from suspect/prospect to MQL to SQL to Opportunity and Closed Deal.

Our GTM-SMAS framework can help with this step too. The subjects we cover in the GTM-SMSA framework include leveraging your Microsoft partnership for marketing and sales, co-branding with Microsoft, and making use of the Microsoft Customer Engagement Methodology. All of these activities are not specific to marketing or sales. Instead, they are built to span the whole customer journey which is supported by the joint effort from marketing and sales.

If you are a Companial Membership partner and would like to find out how you can utilize our GTM-SMSA framework, sign up for the online Companial GTM Update. During this update call, we will not only discuss the GTM-SMSA framework in detail, but also inform you about all GoToMarket hub activities you can get involved in, as well as all Microsoft GTM support available for Microsoft partners.

If you are a Companial Member and would like to share your feedback or ideas on topics and content within all GoToMarket hub programs, please reach out to your Partner Success Mangers or the program lead Olga Generalova.

"Participating in the accelerator has been a fantastic experience! Companial consultant’s support and expertise, combined with the ready-to-use content and the chance to further explore LinkedIn Ads, have been invaluable. This program has helped us expand our network and elevate our brand awareness."

Product Marketing Manager

"The facilitator's support was invaluable in optimizing our strategy and maximizing our impact. We highly recommend this program to anyone looking to enhance and achieve greater success with Microsoft campaigns."

CEO

Do you have questions about the GoToMarket hub?

Explore how Companial membership can address your unique business growth needs.

Book a 1:1 consultation

Olga Generalova

Senior Marketing Manager

Per saperne di più su Go-to-Market