Hub de conocimiento

GoToMarket

A business growth hub empowering Companial’s members to attract and win new customers. ​

The GoToMarket Hub is an integral part of Companial Membership service. This service is supported by Microsoft and equips Companial members with go-to-market (GTM) e-learning programs, personalized consultancy, and tools designed to:

  • Accelerate members’ new customer acquisition efforts
  • Improve members’ marketing and sales effectiveness
  • Enhance partner growth in the Microsoft Business Applications (BA) product space
  • Fully utilize Microsoft GTM support available for partners

The educational materials used in the GoToMarket Hub activities are developed in partnership with the  go-to-market Alliance.

Content for your industry-focused marketing campaigns

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The GTM campaign-in-a-box series

Why choose Companial as your GTM support partner

If you’re a Companial Partner, you already know that we work with companies dealing in modern ERP solutions, specifically, Microsoft Dynamics 365 Business Applications. The companies we work with differ in sizes, revenues, and operate in different locations around the world. However, unsurprisingly, in today’s global economy they have a lot in common. One of those common things is a constant battle to win new customers in complex markets that continue being disrupted by macroeconomic factors and the emerging AI technologies.

Customer acquisition has never been easy, but today marketing and sales teams are under an amounting pressure to drive revenue. To help with this challenge, here at GoToMarket Hub we have created a number of initiatives and programs, designed to help you:

How GoToMarket Hub supports Companial members: the Inspire, Connect, Accelerate model

The key GoToMarket Hub’s programs – GTM Inspire, GTM Connect and GTM Accelerate – are designed to help you learn how to effectively build up and scale your marketing and sales, leverage your partnership with Microsoft in your lead generation campaigns, and utilize Microsoft’s GTM support available for partners – from co-branding and content for your lead generation campaigns to pre-sales and post-sales funded engagements.

GTM Accelerate

What’s included: personalized marketing and sales support, GMT programs and accelerators

Who is it for: Companial Advanced and Premium Membership partners with the Microsoft Solution Partner designation

GTM Accelerate

GTM Connect

What’s included: online and in-person knowledge sharing sessions and events for business growth, marketing and sales professionals

Who is it for: all Companial Advanced and Premium Membership partners

GTM Connect

GTM Inspire

What’s included: a self-service learning resources library: specialist articles, training videos and quarterly GoToMarket update calls

Who is it for: all Companial Membership partners

GTM Inspire

GTM Inspire: e-learning library you can access and leverage at your own pace

If you are just starting your journey to accelerating new customer adds for your BA-based products/services, our GTM Inspire is an e-learning library might be right for you. It’s a great place to look for information on how to build and execute your GTM strategy from scratch as a Dynamics partner.

Within this program, we offer an e-learning resource library consisting of specialist articles and training videos. Companial members can access this content via Companial website and the Companial Partner portal. The content of the program is designed for both beginners and seasoned specialists in marketing, sales and business development.

In our resource library, professionals of all levels will find useful marketing and sales tips along with links to the Microsoft GTM support tools for partners published on the GoToMarket knowledge hub page (this page) and the Information Hub on the Companial Partner Portal.

If you’re interested in learning more about what is GTM and how to build and execute an effective GTM strategy, here is the learning journey we’ve prepared for you:

And if video is your preferred learning format, please check out the series of training videos and webinar recordings (please note that the Companial Partner Portal login is needed to view these videos):

And for a little inspiration, listen to our SoftTalk episode, where we chat about recipes for marketing success with Agne Kyteriene, Marketing Manager at Softera, a long-standing Microsoft and Companial partner based in Lithuania.

Companial SofTalk
Companial SofTalk

Companial SofTalk is a gateway to the world of technology and software insights. Through engaging podcast episodes, SofTalk provides a platform for in-depth discussions on a wide range of topics, with a special emphasis on the Microsoft Dynamics 365 ecosystem.

Each episode of SofTalk dives into the latest advancements, trends, and challenges within the technology and software industry. Listeners will gain valuable insights from industry experts, thought leaders, and practitioners who share their expertise and experiences, providing a comprehensive understanding of the ever-evolving tech lands

Going to Market as a Microsoft Partner
byCompanial

In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of B2B product marketing in the Microsoft ecosystem. Centered on Bankfeed, a Business Central add-on, the conversation explores traditional digital campaigns and Bankfeed’s pivot to partner-led marketing that transformed their strategy.From leveraging Microsoft Coop budgets to taking over the conference photo walls, the episode reveals how creativity, collaboration, and adaptability can drive results. It’s a behind-the-scenes look at how marketing and sales work in tandem, and how success often comes from empowering others—partners, developers, and even customers.This episode is a great listen for business development leaders, marketers and sales professionals navigating complex landscape of product marketing as a Microsoft Dynamics 365 partner.

Bookmark this page for the upcoming GTM Inspire content – we continuously add new learning content to this page. And if you are subscribed to receive the Companial Partner Portal newsletter, you’ll receive new GTM content notifications delivered to your inbox.


GTM Connect: your interactive co-learning space

The GTM Connect program is designed for Companial members’ Marketing and Sales teams who would like to join the global community of fellow professionals within the global Companial partner network, with a goal of optimizing and scaling their GTM practices.

Join the next webinar in:

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Recordings:

Companial Membership Partners can find the recordings of the webinar series on the Companial Academy. If you don't have an Academy account yet, you can register for free.

View recordings

The GTM Connect program is made of a series of events which partners will be able to join online and in-person – with sessions ranging from webinars and specialized Q&A sessions to roundtables and workshops. All of our events will provide space for knowledge-sharing and interactive education moderated by Companial’s hosts and guest speakers from across our partner network.

GTM Accelerate: 1:1 consultancy and personalized programs for accelerated growth

The GTM Accelerate program is open to Companial Premium Partners who are also Microsoft Solution Partners. This program offers exclusive access to GTM accelerators and co-funded lead generation campaigns as well as 1:1 marketing and sales consultancy services across the GTM disciplines.

We can devise your consultation as per your individual needs, but here are some of our most popular consultations: 
 
  • Marketing & sales effectiveness audit – An in-depth look into your current state of marketing and sales.
  • Lead gen campaign best practice, a personalized consultation for partners who are looking to start or optimize their lead gen campaigns, 1:1 session, 60min. Free for Advanced and Premium.
  • The Microsoft GTM support explainer, a personalized consultation for partners who are looking to make the best of the Microsoft GTM support for partners, 1:1 session, 60min. Free for Advanced and Premium Members. 
Available to book for all Companial Premium and Advances Members, by request to your Partner Success Manager. 

GTM-SMSA framework: the key areas of growth built into the Inspire, Connect, Accelerate model

To help you build up and scale your growth function, here at GoToMarket Hub we have designed a GTM Strategy, Marketing and Sales Alignment (GTM-SMSA) framework that can assist with all areas of growth.

The GTM-SMSA is a framework which spans your GTM strategy, marketing, pre-sales and post-sales activities, and offers support and advice in all of those areas.

GTM Strategy

GTM-SMSA starts with building a robust GTM strategy, including crafting an effective value proposition for your product or service and building strategic target lists for your marketing and sales.

Once you have got a GTM strategy in place, it should inform any marketing or sales initiative in order to get you closer to the business growth goals you have established. To achieve these goals, it‘s key to take the next step – align your marketing and sales functions. This will enable an effective customer journey from suspect/prospect to MQL to SQL to Opportunity and Closed Deal.


Aligning Marketing & Sales for Effective Lead Generation

Our GTM-SMAS framework can help with this step too. The subjects we cover in the GTM-SMSA framework include leveraging your Microsoft partnership for marketing and sales, co-branding with Microsoft, and making use of the Microsoft Customer Engagement Methodology. All of these activities are not specific to marketing or sales. Instead, they are built to span the whole customer journey which is supported by the joint effort from marketing and sales.


Your GTM toolbox

When a robust GTM foundation is in place, and your marketing and sales plan is in action, we recommend these tools to help you further accelerate your lead generation:

  • Microsoft Partner Marketing Center Pro – the NEW AI-powered library of advanced end-user marketing and sales content, co-branded with Microsoft and collated in to solution-focused campaigns, that you can personalize for your target audience and use in your GTM campaigns. (Accessible only to Partners with the Microsoft Solution Designation.)
  • Microsoft Partner Marketing Centre – a library of basic end-user marketing and sales content, accessible to all Partners.
  • Companial Empowered program – a fast-track program designed to create BA-based industry-focused solutions that allow you to expand to new markets
  • GYDE365 Qualify – a pre-sales automation tool that lets prospects complete a questionnaire, typically in just a couple of minutes and generates a partner-branded, high-level proposal.
  • BAPA (Funded Engagements) – Microsoft funded partner investments that enable high-value workshops with customers. These workshops are proven to accelerate the sales journey, drive active usage, and increase services opportunities. (Accessible to Partners with the Microsoft Solution Designation directly via Microsoft, and partly accessible via Companial for all Partners who are Companial members.)

Partners who have joined the GTM Hub share their experience:

If you are a Companial Membership Partner and would like to find out how you can utilize our GTM-SMSA framework, sign up for the online Companial GTM Update. During this update call, we will not only discuss the GTM-SMSA framework in detail, but also inform you about all GoToMarket Hub activities you can get involved in, as well as all Microsoft GTM support available for Microsoft partners.

If you are a Companial Member and would like to share your feedback or ideas on topics and content within all GoToMarket Hub programs, please reach out to your Partner Success Mangers or the program lead Olga Generalova.

Do you have questions about the GoToMarket Hub?

Explore how Companial membership can address your unique business growth needs.

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Olga Generalova

Senior Marketing Manager

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