Companial launches a new membership service to help accelerate business growth for Dynamics partners

Companial is delighted to announce today the official launch of the GoToMarket business growth hub, a Companial-led initiative delivered in partnership with Microsoft. The key goal of the initiative is to provide a new Companial membership service enabling Microsoft Dynamics partners to drive new customer acquisition, and fully utilize Microsoft GTM support available for partners in this space.

Companial’s GoToMarket hub will support Companial members by offering enablement for their marketing and sales functions through educational content, events, workshops and personalized programs. The initiative is being launched to support the acceleration of new customer acquisition for Microsoft Dynamics resellers and ISVs, globally.

The new GoToMarket hub services will be available exclusively to Companial members and will offer marketing and sales support packages matching the level of membership as well as partners’ internal marketing and sales capacity and capability.

To effectively support partners’ GTM efforts, the Companial GoToMarket hub will operate using the Accelerate, Connect, Inspire model, created by Companial to help its members learn how to drive growth and leverage their partnership with Microsoft by fully utilizing Microsoft’s GTM support – from co-branding and content for lead gen campaigns to pre-sales and post-sales funded engagements. The details on how the model operates and what activities and assets are included, please visit the GoToMarket Knowledge Hub page.

Rachael Corb, Director Partner GTM Business Applications EMEA at Microsoft, said:

“We’re delighted to support Companial’s GoToMarket hub and are happy to see these essential initiatives developing within the Microsoft Dynamics partner network. This community is very important to us, and we aim for mutual growth by supporting each other. Our shared opportunity to generate new business, particularly for Dynamics 365 Business Central, is unparalleled, and this is a great example of how partners can leverage the benefits of being a Microsoft partner and Companial member to propel this forward. I wish the GoToMarket hub success in its future endeavours.”

Rob Idink, CEO at Companial, commented:

“We’re excited to launch Companial’s GoToMarket hub in partnership with Microsoft. This initiative reflects our ongoing commitment to helping partners succeed in today’s competitive and complex digital business landscape. We are committed to empower our partners to unlock growth opportunities with Microsoft Business Applications and Copilot through new services.”