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Breaking Through Barriers: How to Attract New Clients and Expand into New Industries

Thursday, January 16, 2025
Reading time: 5 minutes

For Microsoft Dynamics 365 Business Central partners, growth is both an opportunity and a challenge. Expanding your client base and entering new industries is essential to scaling your business, but the path is often fraught with obstacles. From attracting the right leads to tailoring solutions for unfamiliar industries, partners often find themselves stuck in a cycle of slow progress and untapped potential.

If this sounds familiar, you’re not alone. Let’s explore the key challenges and, more importantly, how to overcome them to drive sustainable growth.

The Challenges of Growth

1. Limited Differentiation

Standing out in a competitive landscape is no small feat. For partners it could be a struggle to create the right messaging that would resonate with industry-specific needs. Without a clear value proposition, attracting clients—especially those in new industries—can feel like an uphill battle.

2. Industry-Specific Expertise

Every industry has its unique workflows, compliance requirements, and operational challenges. Wholesale and distribution, manufacturing, retail, and professional services all demand tailored solutions. Entering a new market without deep industry knowledge can leave you struggling to deliver value, putting deals and your reputation at risk.

3. Complex Customization Demands

Clients expect solutions that fit seamlessly into their processes. For partners, this often means lengthy customization cycles that strain resources and extend timelines, making it hard to focus on winning new business.

4. Lack of Time to Innovate

Balancing current projects while trying to expand into new industries can overwhelm your team. With limited resources tied up in meeting existing client needs, there’s little time left to develop the innovative offerings required to break into new markets.

Turning Challenges into Opportunities

What if these challenges could become opportunities? By shifting your approach, you can unlock new growth potential while positioning your business as an industry leader.

1. Differentiate with Pre-Built, Standard Industry Solutions

Tailored offerings are key to capturing the attention of new clients. Imagine presenting a solution pre-configured for the retail industry or designed for manufacturing workflows. This kind of focus shows prospective clients you understand their world—and that you’re ready to help them succeed.

2. Deliver Quickly and Build Expertise

Instead of starting every project from scratch, tap into pre-designed solutions that align with industry best practices. This allows you to deliver results quickly while gaining credibility in new industries. Over time, your team can deepen its expertise, becoming trusted advisors in that space.

3. Streamline Customizations to Free up Resources

Invest in tools or platforms that reduce the time and effort required for customizations. When your team spends less time on standard customizations and maintenance, they can focus on building distinctive IP or nurturing relationships with potential clients.

4. Focus on Scalable Solutions

Choose solutions that don’t just meet the needs of one client but can be easily replicated across others in the same industry. Scalability boosts efficiency and positions you to attract more business without overextending your team.

The New Reality

Picture this:

  • A wholesale lead approaches you with a need for inventory optimization. Instead of reinventing the wheel, you confidently present an industry-specific solution tailored to their challenges.
  • Your team delivers the project faster and under budget, building trust and creating room for additional projects.
  • The satisfied client refers others in their network, helping you establish a strong foothold in the industry.
Meanwhile, your development team is free to focus on creating niche IP that further differentiates your business, making it easier to win projects in new industries while scaling your operations.

Your Next Step

Breaking into new industries and attracting new clients doesn’t have to mean overhauling your entire process or taking on unsustainable workloads. With the right strategies, tools, and focus, you can overcome growth barriers and position your business as the go-to partner for innovative, tailored solutions.

To help you navigate these options and dive deeper into the solution, we are opening the preregistration to the webinar designed for Microsoft Dynamics 365 Business Central partners who want to attract new clients and enter new industries.

The webinar will take place in March, but you can reserve your spot now and you will be the first to receive the official invitation with all the details.

Registration closed
William Van Voorthuijsen
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