Webinars

GoToMarket Hub Update

Hosted by the GoToMarket hub, these regular sessions are designed to share the latest news and events in the space of go-to-market for Microsoft partners, and help you accelerate your marketing and sales effectiveness.

The GoToMarket business growth hub is a Companial-led initiative delivered in partnership with Microsoft. The key goal of the initiative is to provide Companial members with a business growth support service designed to accelerate members’ new customer acquisition efforts, drive growth in the Microsoft Business Applications (BA) product space, and fully utilize the Microsoft GTM support available for partners.

The GoToMarket hub update call sessions feature speakers from Companial, Microsoft, Go-to-market Alliance and our partners, and are open to all business development, marketing and sales representatives at our members’ organizations.

30 juillet 2026

14:00 CEST

Online

English

Register

In our next session on the 30th July, we’ll cover:

On July 22nd, Microsoft launches their MSFY27 MCAPS. In this session, Olga Generalova, Senior GTM Program Lead at Companial, will present the key MCAPS insights curated exclusively for Companial partners. Join this session to learn where Microsoft is investing next year, their new priorities, and how partners can activate AI-led opportunities to drive growth this year. Get the insights and playbooks to activate your strategy to scale the solutions and services that customers need to drive Frontier Transformation.

Presenter

Olga Generalova, Senior Marketing Manager, Companial

Olga is a business growth strategist with nearly a decade of experience helping global, innovation-led organizations thrive in the crowded marketplaces. Her passion is building growth-oriented marketing and sales functions which jointly deliver measurable results and grow industry-leading technology brands at scale.

Recordings:

Companial Membership Partners can find the recordings of this webinar series on the Companial Academy. If you don't have an Academy account yet, you can register for free.


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