In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, ...
Learn moreGoToMarket Hub Update
Hosted by the GoToMarket hub, these regular sessions are designed to share the latest news and events in the space of go-to-market for Microsoft partners, and help you accelerate your marketing and sales effectiveness.
The GoToMarket business growth hub is a Companial-led initiative delivered in partnership with Microsoft. The key goal of the initiative is to provide Companial members with a business growth support service designed to accelerate members’ new customer acquisition efforts, drive growth in the Microsoft Business Applications (BA) product space, and fully utilize the Microsoft GTM support available for partners.
The GoToMarket hub update call sessions feature speakers from Companial, Microsoft, Go-to-market Alliance and our partners, and are open to all business development, marketing and sales representatives at our members’ organizations.
29th July, 2025
14:00 CEST
Online
English
The July 29th update call agenda:
- The Microsoft FY26 GTM kick off and what changes will be in put in place for the GTM support for BC partners.
- Changes to the funded engagements for BC partners in FY26.
- Introducing a new free Companial GTM Hub service: „Marketing & Sales Effectiveness Audit“.
- GTM Hub maseterclasses in FY26.
Recordings:
Companial Membership Partners can find the recordings of this webinar series on the Companial Academy. If you don't have an Academy account yet, you can register for free.
Olga is a business growth strategist with nearly a decade of experience helping global, innovation-led organizations thrive in the crowded marketplaces. Her passion is building growth-oriented marketing and sales functions which jointly deliver measurable results and grow industry-leading technology brands at scale.
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