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Where we take the Companial partner experience next

Thursday, March 26, 2026
Reading time: 5 minutes

Each year, we invite our partners to reflect on their experience with Companial through the annual Partner Satisfaction Survey – what we’re doing well and where we should focus or innovate to continue meeting the evolving expectations of our partner community.

Thank you for sharing your honest feedback. To continue our open dialogue with you, in this article we highlight the key findings from this year’s research and outline the priority areas your feedback has helped us define – so we can further strengthen the Companial partner experience.

Companial partner sentiment 2026

Feedback shared this year – based on input from 404 representatives of Companial partners across 30 countries – shows a remarkably strong, and still growing, sentiment toward Companial.
It’s encouraging to see overall partner satisfaction rise further to 4.4 out of 5. The company-wide Net Promoter Score, a global benchmark for customer loyalty that reflects how strongly partners would recommend a company, has also increased significantly, reaching an impressive 65.6 (up from 54 in 2025).

Figure: Overall Companial Partner Satisfaction (SAT) is measured on a 1–5 scale, with 5 as the highest rating. The Net Promoter Score (NPS) is calculated by asking one question (“How likely are you to recommend us?” on a 0–10 scale), classify responses into Promoters, Passives, and Detractors, and subtracting the share of Detractors from Promoters to indicate overall customer loyalty.

The feedback also indicates that Companial partner sentiment has strengthened across several touchpoints, including partner support, information services, and invoicing. This confirms that partners value the enhancements and innovations we’ve introduced across our services, tools, and collaboration opportunities to support their growth.

What you appreciate most about your experience with Companial

Partners consistently tell us in their feedback that the human element is what makes Companial stand out. You value personal, dedicated support from Companial people, as well as fast, reliable, and solution-oriented assistance.

Our deep expertise in Dynamics 365 Business Central and Microsoft programs is another strength you frequently highlight in your comments, along with our ability to simplify Microsoft complexity through clear guidance, webinars, updates, and community engagement.

High satisfaction ratings granted by our partners this year, along with the feedback they shared, give us a strong signal that Companial partners feel welcome, supported, and confident that they can always turn to us for guidance and solutions to their challenges and evolving needs.

Continuous experience innovation: focus areas 2026

Based on the feedback you shared in our annual survey, we identified several clear signals and recurring themes where we can strengthen our support and make improvements to help you succeed with Companial. In 2026, we will focus on the following priorities and innovations to further elevate your experience:

1. Human connection–focused, AI‑enabling

Your feedback reinforced that you value Companial as a human led, AI-first partner – one that stays close to you and is available whenever you need support, whether it’s AI & Copilot enablement, Business Central expertise, cloud migration guidance, go-to-market support, or help navigating the Microsoft ecosystem.

We will continue prioritizing dedicated attention for our managed partners, supported by a strong local Companial presence – sharing our expertise and providing ongoing personal and professional support whenever you need it.

“Road to AI” program – from AI confusion to real customer value

We also hear your strong need for hands-on AI enablement – an invitation to become your AI execution partner, helping you move from the AI-awareness stage to strengthening your practical AI capabilities.

With “Road to AI”, a structured, end‑to‑end enablement program designed specifically for Microsoft Dynamics partners who want to build AI‑powered offerings, skill their teams, and monetize AI safely and effectively, we expect to help you further enhance your internal AI readiness, and scale your pilot AI solutions and initiatives.

2. Further enhancing your operational efficiency

Keeping your operations smooth and efficient in a high-volume Cloud environment remains one of our core priorities. In 2026 we are committed to delivering the below mentioned enhancements across the key touchpoints such as partner support, license ordering via the CSP Marketplace, and the invoicing experience.

License ordering and management enhancements

  1. Planned CSP marketplace improvements:
    • Simplified license ordering experience:
      • Streamlining the ordering wizard with fewer screens and steps
      • Providing failed order notifications and more meaningful error messages
      • Optimizing the purchasing flow for Microsoft offers.
    • Simpler Partner-to-Partner license transfers: Fewer manual steps to ensure faster, more seamless customer transfers.
  1. Partner enablement on CSP Marketplace capabilities: We will expand our live sessions to Companial member partners to help you make better use of CSP Marketplace capabilities and simplify your daily operations.
  2. Helping partners realize value from Companial Cloud Hub: This solution, introduced last year, empowers Companial partners to manage Dynamics 365 Business Central online environments more efficiently, giving you a clear, integrated view of your CSP licenses. We will continue supporting and encouraging wider use of Cloud Hub so you can streamline your daily operational tasks.

Enhancing the invoicing experience

  1. “How a CSP invoice works” support: Your feedback shows that understanding the “by‑design” complexity of CSP invoices – and fitting them into your billing workflows – is not always easy. This year, we will focus on helping partners better understand CSP invoicing and further support you in automating and optimizing recurring CSP billing through Companial’s automated billing toolkit.
  2. Accelerating a response time to invoicing related‑ requests remains an important focus area.

Changes in Microsoft product support

We are refining our approach to handling Microsoft technical support tickets. These improvements are designed to strengthen our ability to resolve technical product cases more effectively, improve escalations to Microsoft, and help you better formulate requests when seeking support through Microsoft channels.

3. Making complex topics easier through stronger interest-based companial partner communities

We understand that navigating constant changes and emerging opportunities across the Microsoft ecosystem isn’t always straightforward. To better support you, we are strengthening role‑ and interest‑based communities within the Companial partner network, helping ensure complex topics reach the right people at the right time.

By reinforcing these sub-communities, we aim to deepen knowledge sharing and make it easier for you to stay on top of the topics that matter most in your role.

 

 

Thank you for your trust and for giving us this invaluable opportunity to hear your open feedback. We’ll keep challenging ourselves to innovate, stay close to your expectations, and grow together.

Sandra Matuleviciute-Bagdonaviciene
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