Mark your calendar, your partner in Dynamics is coming to Directions EMEA 2022!

1ClickFactory and QBS Group are together as Companial for the first time at this year’s event, and we’re bringing some special offers for you! This includes six sessions where our experts will share their knowledge about Microsoft Dynamics 365 and Business Central (make sure to add them to your calendar so you don’t miss out). Companial is also proud to be sponsoring the Women in Dynamics Initiative and the Leadership Award, as diversity and inclusion are fundamental to our company’s culture. And make sure you visit our booth to enter to win a fantastic prize! Whether you want to get a pair of our famous socks (Companial edition) or you just want to have a chat, make sure to stop by at P2 lounge, located on the 2nd floor in Foyer Y.

See you soon in Hamburg!


Anatomy of the Managed Service

With cloud customers’ expectations changing, incident-based support is no longer the preferred engagement model. Today, customers expect their service provider to deliver service at the pre-agreed level. As managed services within the Microsoft ecosystem deliver ~45% of the platform’s profitability, now is the right time to develop or improve managed service offerings within your organization. In this session, we will show you how by exploring topics like: 

Agne Balkeviciute-Lajiene

Agne Balkeviciute-Lajiene

Service Line Manager and a positive soul

Audience: Leadership, Sales & Marketing

Room: Hall Y5

Date: 09-11-2022 | From: 11:15 to 12:00 

Protect your Intellectual Property within Power Platform Solutions

It’s not a trivial story. Learn about weak and strong points of IP protection within Power Platform as well as native and custom tools and techniques to achieve it.

Tautvydas Dagys

Power Platform and CRM team leader

Audience: Consultant, Developer, Solution Architect 

Room: Hall E

Date:  09-11-2022 | From: 11:15 to 12:00  

BC migrations at scale and how to manage the migrated customers’ base in the cloud?

Learn how to accelerate your customer base in a time- and cost-effective way with BC migrations at scale and how to manage the migrated customers’ base in the cloud, ensuring efficiency and profitability in the new era of evergreen applications. The session will be led by 3 experts from Companial with a combined experience of more than 60 years in Dynamics.

Michael Hartmann
Martynas Butrimanskas
Andrius Čyvas

Audience: Leadership, Sales & Marketing 

Room: Hall G1

Date:  09-11-2022 | From: 12:15 to 13:00  

MCPP – What does the program mean for Dynamics Partners, and how can you best prepare for it?

This session will focus on understanding the impact of the change from the Microsoft Partner Program (MPN) to the Microsoft Cloud Partner Program (MCPP) and how you, as a Dynamics Partner, can navigate this change. We will cover how your business will be impacted, and how you can reap the most benefit and ensure a smooth transition to the new Microsoft Cloud Partner Program. 

Martina Plathe

Partner Success Manager

Audience: Leadership, Sales & Marketing 

Room: Hall Y3

Date:  09-11-2022 | From: 15:00 to 15:45  

Robot Process Automation – Permanent Solution or a Quick Fix?

A distinctive look at Robotic Process Automation (RPA). Should it be only used to automate legacy systems? Or can it be a good quick fix for any system until a permanent solution is found? Join us for this session to find out how RPA is best used. 

Andrius Sirtautas

D365 CRM/Power Platform Technical Consultant

Audience: Developer, Consultant

Room: Hall D

Date: 09-11-2022 | From: 17:15 to 18:00  

Business Central Self-Service Portal with Power Pages

Join this session for an overview of how to integrate Business Central to Dataverse and set up a Power Pages engine that allows you to build a powerful self-service portal for your customers, partners, and/or suppliers. 

Tine Starič

Business Central Developer

Audience: Consultant, Developer, Solution Architect 

Room: Hall X1

Date: 11-11-2022 | From: 11:15 to 12:00  

Optimizing CSP profitability

Even though Microsoft Partner’s licensing profitability is a fraction of that of IP, Managed services, or Project services, there are still best practices to optimize it. During this session, we will dive into details of licensing business (Microsoft Cloud Solution Provider program (CSP)), including: 

Agne Balkeviciute-Lajiene

Agne Balkeviciute-Lajiene

Service Line Manager and a positive soul

Audience: Leadership 

Room: Hall D

Date: 11-11-2022 | From: 12:15 to 13:00 

Special offers and prize

Meet the experts

Companial offers a huge amount of Dynamics knowledge, which we are happy to share with our partners and those who want to join the Companial community. At Hamburg, we are represented by more than 30 experts onsite. Meet our experts at booth P2 and discuss topics such as Universal Code Initiative, Power platform, how to get started in the Dynamics world, and much more. 

Expert Topic
Martina Plathe, Stefanie Wortel, Eduard Dell
MCPP Check-up
Linas Sneideris
Dynamics Service Practice
Germantas Gaurilcikas
Microsoft BizApps Programs & Incentives
Agne Balkeviciute-Lajiene
Cloud Solution Provider Program (CSP), Cloud licensing, Offers development
Herman van Leeuwen
How customers buy Microsoft products?
Tautvydas Dagys, Andrius Sirtautas
Power Platform Technical Consultancy
Martynas Butrimanskas
All about Migrations/upgrade - Migrations at scale
Andrius Cyvas
Business Central Solution Maintenance
Zygimantas Velicka
Business Central Hosting on Azure
Richardas Paulavicius
Business Central Migrations
Ronald Hoek
Business Central - Functional technical service & hosting on Azure
Birgit Hesselmeyer
Dynamics 365 Business Central, CRM & Power Platform Evangelist
Sarah Daly
Cloud Migration/Transitions Promos

The Directions EMEA Business Report

At Companial, one thing is at the center of all our efforts – informing our Dynamics Partners with the relevant information they need to make the right strategic decisions. That is why we strive every single day to make “Companial Partners the best-informed Microsoft Partners.” 

Our Directions EMEA Business Report is unique, as it features broad but insightful independent business reporting on the happenings at DIRECTIONS EMEA 2022.  

MCPP Check-up

With the changes within the Microsoft Cloud Partner Program, we understand that our partners might have a lot of questions. We would like to offer our combined Companial expertise to help to clarify any challenges which arise out of these changes.  

We will have our MCPP experts, Martina Plathe, Steffi Wortel, and Eduard Dell onsite. They will be at our booth and are happy to answer your questions. 


The Companial Academy offers trainings that cover sales, consulting, or technical skills as well as the soft skills you need to succeed and become the best trained Dynamics 365 expert in the market. The training offering provides courses all around Dynamics 365 and beyond, such as Power Platform and Azure, for every role in the business, and no matter what level you are. 


Want to win a GoPro HERO11 Black Mini, Bose QuietComfort® earbuds, or Ruko U11PRO 4K camera drone?
Make sure you come to our lounge and participate in the lottery!

Women in Dynamics

At Directions we will participate in the Women in Dynamics Series with the topic ‘How to build an inclusive company.’ Vivian Buttle will participate in this panel on November 11 at 11:15 am – 12:00 pm in Saal Y4 D 200. 

Furthermore, we are happy to announce that we are sponsoring the Women in Dynamics Leadership Award, which will be awarded during the Directions event.

The Women in Dynamics Leadership Award  is given to a manager, director, executive director, or unit lead who exemplifies significant leadership within the Microsoft Dynamics community and who have made an outstanding contribution towards Diversity and Inclusion.


The celebration of the winners takes place during the Women in Dynamics reception on November 9th at Directions EMEA 2022 in Hamburg.