Our team shares what stood out most, from changing buyer behavior and AI-driven visibility to the growing importance of trust, ...
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The EU AI Act and the necessity of formulating an internal AI policy
The EU AI Act quietly changes the rules of AI adoption in Europe. Not by slowing innovation, but by redefining ...
Learn moreStop burning your best resources on unqualified leads
Discover how GYDE365 Qualify helps Microsoft Dynamics partners generate better‑qualified leads with fast, self‑service ERP cost estimates, licensing insights, and ...
Learn moreContent for Your Industry-focused Marketing Campaigns
CiaB series is a great opportunity for Companial partners to strengthen their brand awareness and lead generation
Learn moreAccount-based marketing for Microsoft partners: how B2B buying has changed and what to do next
Learn how B2B buying has changed and how Microsoft partners can use account-based marketing and AI to win more of ...
Learn moreRethinking Opportunity Generation: Why GYDE365-Qualify Is the Missing Link for Dynamics 365 Partners
At its core, GYDE365-Qualify is a self-service, online estimation tool that lets prospects complete a short business requirements questionnaire, typically ...
Learn moreAI Learning Journeys
What do customers expect today? AI-enabled consultants. AI-literate developers. Sales conversations that make sense of Copilot. If your team can’t ...
Learn moreThe Evolution Copilot
Microsoft Copilot for Sales is Microsoft’s AI play within Dynamics 365 Sales and Microsoft 365, and has started to transform ...
Learn moreThe Evolution and Impact of Dynamics 365 Customer Engagement
The story of Microsoft’s customer relationship management (CRM) solutions is one of constant evolution and innovation. It began in 2003 ...
Learn moreSeamless Co-Selling: Microsoft’s Trusted Methodology for Next-Level Customer Engagement
In this article, we’ll delve into a tried-and-tested customer engagement solution for Partners: Microsoft Customer Engagement Methodology, or MCEM for ...
Learn moreSelling power: six steps to crafting a unique value proposition for your business
In essence, a value proposition is about delivering a clear message - through your sales and marketing channels of choice ...
Learn moreCloud Ascent and more ways of leveraging intent to identify high propensity prospects for your marketing and sales
In this article, we explore how Microsoft Partners delivering Business Applications for SMBs can effectively find and convert customers in ...
Learn moreCo-branding with Microsoft: six ways to enhance your go-to-market content
As a Microsoft Partner there are multiple benefits to your business when you co-brand communications with the tech giant, from ...
Learn moreGo large with go-to-market: how to leverage your Microsoft partnership to accelerate new customer adds
In this blog, we’ll explore five ways you can turn your partnership with Microsoft into a clear competitive advantage; making ...
Learn moreWhat is a go-to-market strategy and why every Microsoft partner should have one
In this article, we’ll take a helicopter view of what GTM strategy is for digital transformation companies and ERP solution ...
Learn moreEmbrace the Future: Why Learning Journeys Are Essential for Your Organization
The business landscape is undergoing a seismic shift. With advancements in AI, changes in customer expectations, and evolving competitive dynamics, ...
Learn moreDirections EMEA 2024 report – a sneak peek
We are inviting all the Directions 2024 attendees who are not currently our members, to have a taste of the ...
Learn more5 Opportunities You’re Missing by Not Investing in Organization-Wide Learning
As technology, new business models, and a fierce talent race drive the rapid evolution of the workforce landscape, organizations must ...
Learn moreGuide to Microsoft Marketing Assets and Tools for Dynamics Partners
Navigate the complexities of marketing within the Microsoft Dynamics environment with confidence.
Learn moreGetting started with MAICPP and Incentives FAQ
Answers to frequently asked questions about initiating your participation in the Microsoft AI Cloud Partner Program and Microsoft Commercial Incentives ...
Learn moreDynamics 365 Sales Insights: Outstanding Features for your Business
Learn more about valuable features introduced in Sales Insights, significantly enriching the functionality of your Dynamics 365 Sales application
Learn moreIntroduction of AI capabilities in Dynamics and Power Platform – what does it mean for partners’ business?
The potential of AI to transform the way we do business is enormous, and I can't wait to see what ...
Learn moreOctober is coming! What it means to you as a Partner and to your customers!
This autumn, the sense of urgency is compelling. Earlier this year, Microsoft announced a couple of main game-changers.
Learn moreFrom Business Central to Business Applications
When thinking about the next steps in the evolution of the Microsoft Business Applications platform, there are two, key things ...
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