Olga GeneralovaOlga Generalova

Senior Program Lead, Microsoft GTM Olga is a business growth strategist with nearly a decade of experience helping global, innovation-led organizations thrive in the crowded marketplaces. Her passion is building growth-oriented marketing and sales functions which jointly deliver measurable results and grow industry-leading technology brands at scale.

Rethinking Opportunity Generation: Why GYDE365-Qualify Is the Missing Link for Dynamics 365 Partners

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At its core, GYDE365-Qualify is a self-service, online estimation tool that lets prospects complete a short business requirements questionnaire, typically in just a couple of minutes. Based on their inputs, the tool generates a partner-branded, high-level proposal that includes indicative licensing costs, implementation estimates, and a breakdown of relevant Dynamics 365 modules.

GTM Summit London 2025: Insights and Inspiration

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For the first time as Companial the formerly well known QBShare events took place under the new brand – now as Companial Connect. All Companial regions delivered high quality events and the feedback of the partners of going back connected in real life was overwhelmingly good. Moreover, in some regions the prestigious ‘Partner of the Year Award’ was given to outstanding partner performances.

Companial SofTalk: Going to Market as a Microsoft Partner

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In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of B2B product marketing in the Microsoft ecosystem. Centered on Bankfeed, a Business Central add-on, the conversation explores traditional digital campaigns and Bankfeed’s pivot to partner-led marketing that transformed their strategy.