Olga Generalova 
In this episode of SoftTalk, Olga Generalova, Senior Marketing Manager at Companial interviews Aiste Kytriene, a Marketing Manager at Softera, about the real-world challenges of … Read more
In today’s competitive business landscape, effective lead generation has become a critical focus for companies striving to grow their customer base and drive sales. Here … Read more
In this article, we’ll delve into a tried-and-tested customer engagement solution for Partners: Microsoft Customer Engagement Methodology, or MCEM for short.
In essence, a value proposition is about delivering a clear message – through your sales and marketing channels of choice – which encapsulates the unique … Read more
In this article, we explore how Microsoft Partners delivering Business Applications for SMBs can effectively find and convert customers in an era when business transformation … Read more
As a Microsoft Partner there are multiple benefits to your business when you co-brand communications with the tech giant, from boosting your presence in a … Read more
In this blog, we’ll explore five ways you can turn your partnership with Microsoft into a clear competitive advantage; making sure your go-to-market strategy goes … Read more
In this article, we’ll take a helicopter view of what GTM strategy is for digital transformation companies and ERP solution providers/resellers.
30th June, 2025 | Save your seat for the upcoming online sessions and learn how to sell smarter and market better on LinkedIn.
4th August, 2025 | This series of online masterclasses is designed to help you accelerate your marketing and sales efforts and help you grow your … Read more