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Celebrating International Customer Experience Day: A Look at Companial Partner Experience Enhancements in 2026

Tuesday, October 6, 2026

While the world celebrates International Customer Experience Day, it’s a great moment to reflect on something that is at the heart of Companial every day: creating a great experience for our partners.

Our strategy emphasizes providing exceptional and consistent experiences for our partners to help them achieve success with our services in the Microsoft ecosystem. To achieve this, we continuously align partner experience priorities with our business goals and keep a close eye on the key touchpoints that matter most to you.

From a smooth onboarding experience to fast and professional responses to your requests, we strive to make it easier for you to leverage our services, streamline licensing operations, access technical expertise, and stay focused on growing your business.

Throughout 2026, teams across Companial have continued to turn partner feedback into tangible improvements and innovations designed to make your experience with us smoother, simpler, and more valuable.

Here’s a look at some of the improvements we’ve introduced this year and how our commitment to partner experience is coming to life across the partner journey.

Figure: Key stages of the Companial Partner Journey we continuously focus on to enhance the partner experience.

A stronger start for new partners

Onboarding sets the tone for the relationship ahead. This year, we strengthened and unified the new partner onboarding process across regions, helping new partners start with greater confidence and make use of Companial services more quickly. A new Partner Welcome Guide also brings the most important information for getting started into one convenient place.

Reliable partner support

Timely, professional support is essential when your own customers and operations depend on it. Partner satisfaction with Companial resolved support interactions remained consistently high, averaging 4.7 out of 5 during Q1-Q3 2026. We also enhanced technical product support by moving to Microsoft Premier Support, improving escalation paths, and providing clearer guidance on Microsoft support processes.

Faster, simpler license ordering

Ordering and managing licenses are a key part of many partners’ daily work, and an area where your feedback has been especially valuable. We recently introduced the new Ordering Wizard in the CSP Marketplace, featuring a more intuitive license ordering flow with fewer steps, auto-population, and real-time validation. We also cleaned up the marketplace catalogue to make products easier to find. In addition, a notification and approval feature is being tested with partners to address a frequently requested need.

Smoother invoicing processes

We continued working to resolve invoicing-related issues faster and strengthen credit note management. As a result, credit memos dropped by 24% compared with the previous year. This reflects our ongoing focus on reducing friction in important everyday processes.

Helping you stay informed

Companial’s Information Service remains one of the strongest drivers of membership value. The Information Hub in the Companial Partner Portal brings together news and guidance to help you navigate Microsoft licensing, programs, product changes, go-to-market tactics, and more. Close to 700 partner organizations have visited the Information Hub since its launch, and we continue to publish more than 100 high-value content items each quarter.

This year, we also made the Information Hub easier to use:

  • A video library brings past Companial webcasts and other member-exclusive video content into one place.
  • A topic-based news structure makes it easier to explore content by area of interest. Even better, you can fully customize both the News Library and the digest emails you receive by choosing which topics to include and the order in which they appear.
  • “Just in” labels make the newest and not-yet-viewed content easier for you to spot.

Making the most of your Service Funds

We simplified the Service Funds utilization process to help member partners get more value from their membership. Service Funds are now automatically applied to all eligible services from a partner’s first invoice until the available balance is used, with no additional action required from a partner.

A new level of partnership for enterprise-focused partners

Partners serving enterprise customers face a different kind of complexity, and this year we responded to it. We launched the Companial Enterprise Membership, a premium program designed to accelerate growth for partners working with enterprise customers across Finance & Supply Chain Management, Customer Engagement, and the Power Platform.

A cornerstone of the new Enterprise Membership is the Companial FastTrack Gateway, developed with Microsoft’s FastTrack team. It gives partners indirect access to Microsoft FastTrack expertise, including structured guidance, proven frameworks, and architect-to-architect coaching.

Built in close collaboration with Microsoft and the partner community, the Companial Enterprise Membership helps you navigate the growing complexity of the Microsoft Cloud Solution Provider program. It was designed from the ground up around the realities of enterprise-focused partners, with the aim of strengthening your connection with Microsoft and helping you grow faster.

Strengthening Interest-Specific Partner Communities

You’ve told us you expect Companial to keep playing the role of connector in the partner ecosystem, bringing together partners, knowledge, and opportunities. Alongside our regional communities, this year we focused on strengthening role- and interest-specific partner communities that connect professionals with similar roles and challenges — helping you learn from peers, exchange ideas, and stay ahead of what matters most in your daily work.

One of the newest additions is the Microsoft Partner Programs Community, where you can get practical guidance on the Microsoft AI Cloud Partner Program, incentives, benefits, and requirements, while connecting with experts and fellow partners.

Built in close collaboration with Microsoft and the partner community, the Companial Enterprise Membership helps you navigate the growing complexity of the Microsoft Cloud Solution Provider program. It was designed from the ground up around the realities of enterprise-focused partners, with the aim of strengthening your connection with Microsoft and helping you grow faster.

Simplification of various service components of the Companial Partner Portal

The Companial Partner Portal provides central access to essential services for Companial partners, streamlining your licensing, technical services, and support operations.

This year, we focused on the usability of Cloud Hub and the Migration & Modernization Program — two services that find their home in the Companial Partner Portal. In Companial Cloud Hub, a productivity platform designed to simplify and scale the management of Microsoft Dynamics 365 Business Central Online environments, we worked on providing partners with easier access, a simpler customer activation experience, and fewer steps and clicks in everyday tasks — so you can spend less time navigating the platform and more time serving your customers.

For users of the Migration & Modernization Program, which helps partners assess, plan, and execute migrations from Microsoft Dynamics NAV and legacy Business Central solutions to Dynamics 365 Business Central Online, we simplified the Microsoft reporting process and introduced data prefill features that remove several manual steps along the way.

The journey continues

Enhancing the partner experience is never truly “finished.” As your needs evolve, we will continue listening, learning, and improving the moments that shape your experience with Companial, always keeping our partners at the heart of the decisions we make.

We are constantly looking for new ways to innovate and better understand what drives success for our partners.  You can share your voice through any of our existing feedback channels, such as the feedback form after a support interaction, our annual survey, a direct email to voiceofpartner@companial.com, or a conversation with your local Companial representative.

 

Creating a great partner experience is a shared commitment across the entire company. As we celebrate Customer Experience Day, we would like to thank every partner for the trust, feedback, and collaboration that help us improve every day.

Sandra Matuleviciute-Bagdonaviciene
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